Why visual storytelling works better than text [Infographic]
24Aug12

Have you noticed how many image-based sites and apps are taking off lately? Instagram, Pinterest and Tumbler have really caught fire, and for good reason; we all love great images. As they say, a picture says a thousand words, and that’s why visual storytelling is so effective.

According to this new infographic from communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only popular, it’s also driving engagement. Consider these stats:

  • Videos on Facebook are shared 12X more than links and text posts combined.
  • Photos on Facebook are liked 2X more than text updates.
  • 42% of all Tumblr posts are photos.
  • 100 million Youtube users are taking a social action on videos every week.
  • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.

I know from personal experience that using great images can be very effective. This year I have seen traffic to this blog explode largely due to publishing and sharing more infographics and helpful images. My company’s GetSticky site began using a really nice, clear diagram to display our services and its led to more inquiries than ever. Meanwhile our NLYZR site uses video and bold graphics to get quickly to the point. We keep testing and refining along the way, but these tactics have really helped.

What are you doing to tell your story visually?

Posted under Infographics, marketing

Written by Craig Wilson


One Response to “Why visual storytelling works better than text [Infographic]”

[...] to photos and visual images. Visual contents are not only popular – they drive traffic; visual storytelling works better than text [...]

Comment by Photography should be a core course for digital journalism education on August 30th, 2012

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