Why Cory Bernardi is like Miley Cyrus and how you’re helping them
8Jan14

South Australian Liberal Senator has taken a note out of the Miley Cyrus (insert any other publicity whore here) book of self promotion and the interwebs have rewarded him in spades.

Let us compare….

Miley Cyrus, according to most judges of musical taste, is a fairly talentless girl who has cashed in big time on none-too-subtle gimmicks to take her fame to another level.

Miley Cyrus hard at twerk

Miley Cyrus hard at twerk

Miley gets on stage at some globally televised music awards and “twerks” her arse all over another fairly talentless performer (yes you Robin Thicke) and creates outrage and news around the world.

Oh…and she had a new album coming out next week. A bit of outrage and controversy certainly helps album sales.

Miley had another trick up what turned out to be her non-existent sleeve when she released a video for the album’s lead single. Licking hammers and riding naked on a wrecking ball.

More outrage. More publicity. The interwebs go bananas. Miley sells more records than her talent deserves.

Miley Cyrus doesn’t care that most of us think she’s a talentless tramp using cheap tricks for publicity. Her audience is teenage girls who want to feel rebellious. They love that their parents are outraged.

Then there’s Cory Bernadi.

Cory is best known for his extreme right wing views and 19th Century values. His political career appears to be limited to saying things that even his own (conservative) party don’t agree with. They make him sit on the back benches. Even conservative PM Tony Abbott won’t give him an important role.

Cory Bernardi (centre) equates homosexuality with beastiality

Cory Bernardi (centre) also likes to get naked for the cameras

Cory does a few interviews in which he describes abortion as a “death industry” and equates “non-traditional families” with “criminality among boys and promiscuity among girls”. He also has an “obsession” with gay people and bestiality.

(Understandably) outrage erupts and the interwebs go nuts. Cory trends on Twitter for several days and the media spread the word.

Oh….and Cory has a new book out. Nothing like a bit of outrage and controversy to shift units.

Once again the interwebs helped out by flooding the book’s Amazon reviews with hilarious comments and the media duly reported it.

I’m not sure how the book sales are going but there is no doubt that Cory has achieved more publicity and column inches than his talent and position deserves.

Cory Bernardi doesn’t care that most of us think he is an irrelevant twat pedaling intolerance and 19th Century attitudes. His audience is ultra-conservative nutters who think the Tea Party in the USA is a  good idea. They love that open-minded people are outraged.

The thing is, Miley and Cory are trolls.

Trolls need attention to stay “relevant” because their talent is not enough to do the job. The internet is the perfect platform for trolls because its fast, fluid and viral. Social networks are the perfect echo chamber for trolls to suddenly seem bigger than they actually are.

DON’T FEED THE TROLLS!!!! Without you they are irrelevant.

Posted under Media Mix, Social Media

Written by Craig Wilson