Who still thinks social media is a fad?
18Aug09

Whenever you meet social media sceptics you can use some of these stats and the following video to help explain whats going on here:

Facebook currently has over 250 million users. 120 million users log onto Facebook at least once each day. 30 million users currently access Facebook through their mobile devices. In fact, people that use Facebook via their mobile devices are almost 50% more active on the social network than non-mobile users.

Social Networks are for Kids?

45 – 54 year olds are the top demographic on Twitter (according to the April 2009 comScore). 25 – 34 year olds follow closely behind at second.

There are over 200,000,000 blogs. 54% of bloggers post new content or tweet daily.

Popularity: 1%

Posted under Social Media, Weblogs

2 Responses to “Who still thinks social media is a fad?”

unfortunately those stats aren’t going to have any impact on the diehard sceptics from the traditional marketing world that i know. it still surprises me because if they worked a day in a corporate environment they’d be subjected to the same ridicule they love to deal out on social media.

Comment by mandi on August 18th, 2009

I think the growth of social media will be impacted by flexibilty in employers allowing access to Social networking sites. Many companies view these types of sites as time wasting. I work for a firm who proudly updates employment opportunities through twitter but yet resticts access to twitter to all staff except those in HR.

Comment by Chaz on August 24th, 2009

Leave a Comment