Comments on: What is your media mix in 2009?

By: Daniel Oyston

Daniel Oyston — Wed, 07 Jan 2009 21:36:07 +0000

In 09 I will be implementing some social media into the company I work for. I am currently wrestling with which to implement, in what order, priority etc as it is a cultural shift for the majority of staff and I need their support to make it happen.

The interesting thing is that every staff member knows at least a few social media tools. The result is that those are the tools that they are keen for me to implement. For example, a few people are into LinkedIn and so keep telling me we must use it. Others have a Twitter account and tell me we must use that.

I am keeping a case study/diary of my progress and will be collaborating with Zac Martin @ http://www.pigsdontfly.com and getting his comments as we progress. Hope to have some good things to report by this time next year.

By: Tim Burrowes

Tim Burrowes — Wed, 07 Jan 2009 02:37:05 +0000

When we look at the media mix, one obvious (but sometimes forgotten) thing to bear in mind is that when we talk about Australian consumers, they’re not necessarily in the same place as those of us having this conversation.

I remember having a chat about three months ago with a digitally savvy marketer who was arguing strongly that Facebook was over. His evidence was that he’d moved onto the next thing and hardly spent time with it any more (a common experience for a few of us, I’m sure).

But the problem for the digerati is that this can distract from what the population as a whole is up to. To take that example, there are still people discovering Facebook every day.

We need to remember that our own media mix is often different to the media mix of the mass audience marketers need to reach.

Cheers,

Tim

By: Media Hunter

Media Hunter — Tue, 06 Jan 2009 03:25:03 +0000

Nathan

100% agree. That’s what I mean by the changing media consumption. Marketers need to go where the audience is going. If the public is using Google instead of Yellow Pages, are marketers reacting accordingly? If news is being accessed increasingly online instead of via the traditional press, are advertisers switching? If Pay TV is gaining viewers and offering more targeted audiences than free-to-air, are advertisers following?

Uwe
Thats a big shift amongst all your clients. Is it largely due to your persuasion or have they seen the need for change themselves?

By: Nathan Bush

Nathan Bush — Tue, 06 Jan 2009 03:14:04 +0000

I look at it not necessarily of how media is changing but how my audience is changing. I’ve got clients where I’ll do the same thing I’ve been doing for the past three years because their audience are doing the same things. However, there are others who will have dramatic shifts (predominantly to social media and pay tv) as they take up newer technology and it becomes part of their life. It’s not what we can do, it’s what they are doing.

By: Uwe Hook

Uwe Hook — Tue, 06 Jan 2009 02:54:57 +0000

My clients canceled all TV, Radio and Print. It’s all about Online and Social Marketing. Search, first and foremost and then BT. Supported by SM.

By: MLDina

MLDina — Tue, 06 Jan 2009 02:48:52 +0000

While I think different brands and products will be successful with different mediums, everyone should give social media a shot. It’s an easy, interactive way to keep in touch with your clients, friends, and fans.