Up until now I have never really thought about LinkedIn as an inbound marketing tool. As a business owner, not someone considering a new career anytime soon, I have been a fairly passive member of LinkedIn. However after attending Social Media Club Sydney’s presentation last night I think I might have to take a fresh look at it as it may actually be a valuable inbound marketing tool for corporate marketers.
Michael Field, a Sydney-based marketing consultant, was second speaker for the night, outlining how LinkedIn is an amazing inbound marketing tool for his business and his biggest source of enquiries. Suddenly I was very interested in LinkedIn.
Michael went on to point out that he uses LinkedIn judiciously to create a tight network of contacts who are in his target demographic, in his case often company directors. Michael is very selective about who he engages with on LinkedIn. He also creates targeted LinekdIn groups, such as Next Director, to gather like-minded professionals and tries to offer helpful information rather than straight selling of his services.
Michael uses LinkedIn to put himself of the radar of the decision makers he needs to impress for future business. Like a good blogger or social networker, he then puts a lot of effort into groups and connections he creates. Its far from a set-and-forget strategy.
It makes a lot of sense.
The #SMCSYD tweet-stream has since unearthed plenty of great information about using LinkedIn, so I thought I’d share some of the best links I’ve seen.
Bigger brand opportunities by Jye Smith
Tips for improving your LinkedIn SEO by Matthew Gain
Keep LinkedIn Clean by Chris Brogan
How do you use LinkedIn? I’d like to hear from anyone who has been able to successfully use LinkedIn as a business tool, beyond getting your next job. Is it an under-utilised resource for online marketers?