URGENT FEEDBACK REQUIRED: What is the future of media & music culture creation?
5Oct11

Tomorrow I am speaking at the Digital Culture Public Sphere consultation run by Senator Kate Lundy and Minister Simon Crean in order to form a collaborative submission on digital culture in Australia to the National Cultural Policy consultation.

I NEED YOUR HELP.

I’m covering “The future of media culture creation in a digital world” but the Public Sphere wiki hasn’t had many contributions. Here’s you chance to contribute to a 10 year strategy for Australian digital culture, and the broader national cultural agenda.

There’s plenty of ways you can get involved via the Wiki, but for expediency and to help me easily deliver your ideas could you please either write a comment here or via Twitter using the hashtag #publicspheremedia so I can collate.

This is fairly urgent. I will be presenting the collated ideas at about 12.30pm tomorrow (6 Oct 2011).

Ideas to address include:

  • How do you imagine the sector could look in the future? How could Australia excel? What would a 10 year plan look like?
  • What are some tangible ways we could measure progress in this area?
  • Ideas to achieve the vision for Australia.
  • Add your thoughts and references for where this sector is going, emerging business models, opportunities for commercialisation
  • Any additional information you think might be useful, including case studies, success stories, research papers.
  • Leading case studies from the sector to help contextualise Australian innovation in this area

GO FOR IT.

Posted under Digital, Innovation, Media Mix

Written by Craig Wilson


4 Responses to “URGENT FEEDBACK REQUIRED: What is the future of media & music culture creation?”

How do you imagine the sector could look in the future? Fragment with a lot more competitors satisfy the needs of smaller and smaller niche groups and markets. Example: Urban Insider targeting Newcastle’s cultural aware youngsters.

How could Australia excel? greater participation and encouraging new ideas and thinking

What would a 10 year plan look like? Like a turnip

What are some tangible ways we could measure progress in this area? Participation, revenue and reach

Ideas to achieve the vision for Australia? establish festivals and conferences all around the country to inspire and showcase the best and brightest talent the country and the international community has to offer to inspire offers.

Add your thoughts and references for where this sector is going, emerging business models, opportunities for commercialisation. More collaboration, more channels of distribution, more fragmentation, less barriers of entry such as cost and greater opportunities in a globally connected marketplace.

Any additional information you think might be useful, including case studies, success stories, research papers. Urban Insider, Grid Skipper, Rosies School of Rock

Leading case studies from the sector to help contextualise Australian innovation in this area. Urban Insider, Grid Skipper, Rosies School of Rock, Pinch Swipe Tap

Comment by Gordon Whitehead on October 5th, 2011

I believe that it’s important to allow communities to identify with their local music scene. This view is contrary to the way we often think about our digital future, as the internet continues to provide instantaneous access to music and culture from anywhere and everywhere. I think the benefits of being able to access information about local musicians and events benefits both the musicians and music lovers alike.

Over a decade ago I started a website called the Newcastle Music Directory. It’s goals, as listed on the “About” page of the site at http://www.newcastlemusic.com/about.php are to provide the Newcastle region with:

* a musical identity of its own that bands and artists are proud to identify with;
* a comprehensive list of current gigs and events;
* links to locally based websites that relate to the music scene;
* up-to-date and informative profiles for as many local bands and artists as possible;
* maps and information about local pubs, clubs and musical venues;
* an archive historical information about the local music scene for long term reference;
* a unified voice to highlight the musical talent of the region to people from other areas.

These goals have not changed and are still as relevant today as when I started the project in 1999. I think projects in other regions that have similar aims to the goals listed above are going to play a part in the future of music and media creation in Australia.

Comment by Andrew Goodwin on October 5th, 2011

You are talking about complex, dynamic systems. They continually grow and change but the key attribute of a chaotic system is that it is self-organising.

Let’s not worry too much about what the world will look like in 10 years, or what measurements are “needed” or business models.

Instead, focus on creating the frameworks that can guide growth and success. Look to the lessons of the past to see frameworks that do not do this.

For example, large powerful private corporations have created adverse effects in both traditional media and music fields. More and more complex laws have been required to “protect” their profits to the detriment of customer delight and this has been a problem for decades in both fields.

So we need to find ways that allow the small, the private, the individual, the NFP contributors to media and music to flourish without being squeezed out by the big and powerful. I’d suggest this requires a very different approach to licensing, IP, property “rights” and other elements of the underlying framework.

I hope that helps. All the best, geoff

Comment by Geoff Barbaro on October 5th, 2011

Hi Craig,

Good luck with the talk – can I refer you to these up to date items which cover a lot from an Australian perspective. All relevant to media innovation in Australia – please take what you think appropriate…

Ways to fund innovation and media creation – http://www.personalizemedia.com/10-reasons-public-multi-platform-funding-is-broken-ways-to-fix-it/

How to develop media creative projects – http://www.personalizemedia.com/how-to-nurture-multi-platform-transmedia-projects/

and finally developing creative communities around your media – http://www.personalizemedia.com/co-creating-transmedia-communities/

Some may be useful :)

best Gary

Comment by Gary Hayes on October 5th, 2011

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