To mark the end of the “official” ratings year, the networks have started telling their tales. Amazingly, it seems that everybody won. Here’s a roundup of the stories so far …
CHANNEL TEN’S SPIN
“. Network Ten Total (TEN + ONE combined) wins the year in prime-time in 18-49 with a 33.7% share
. Network Ten Total (TEN + ONE combined) wins the year in prime-time in 16-39 with a 37.0% share
TEN (primary channel):
. TEN wins the year in prime-time in 16-39 and under 50s
. TEN is competitive in 18-49 with a 33.5% share; Year-on-year share in 18-49 is up by 2.9%; Year-on-year audience in 18-49 is up by 1.5%
. TEN wins 16-39 for 9th straight year; Year-on-year share in 16-39 is up by 2.7%
. TEN’s year-on-year share in 25-54 is up by 4.7%; year-on-year audience in 25-54 is up by 4.9%
. TEN’s year-on-year total share is up by 5.5%; Year-on-year audience is up by 4.0%.
TEN wins the year in daytime; TEN News At Five is the year’s top regular daytime program
. TEN delivers the top 3 shows of 2009: MasterChef Australia – The Winner Announced, MasterChef Australia – Finale Night and The AFL Grand Final.”
CHANNEL NINE’S SPIN
“. Nine wins 25-54 demographic across 5 city, official OzTAM results, 6pm-midnight, network on network
. Across all programing, Nine finishes year with 10 of the 20 best performing shows
Nine has the Number 1 rating program — Underbelly: Tale of Two Cities.
. The Nine network has again delivered on its target demographic in 2009 by claiming for the second consecutive year the number one spot in the advertiser-preferred 25-54 demographic across the 5 city metro.”
CHANNEL SEVEN’S SPIN
“. Seven wins primetime in total viewers, 18-49s, and 25-54s in 2009
We’ll leave Nine and Ten to attempt to spin their stories, and only wonder why you’d combine multiple channel audiences and redefine primetime to get a story. We’d rather let the facts speak for themselves.
. For the third consecutive year Seven is #1 in primetime and also #1 for the fourth consecutive year overall (across the 6am to midnight broadcast day) …
. We have more total viewers, 18-49s and 25-54s in prime time than anyone else. And while we love our new channel, 7TWO, we don’t need to add in its expanding audience to make up a story on how well Seven is going (which is very nicely and thankyou for asking).”