Comments on: Trade Promotion Optimisation http://www.mediahunter.com.au/trade-promotion-optimisation/?utm_source=rss&utm_medium=rss&utm_campaign=trade-promotion-optimisation Media Hunter - Australian Digital + Social + Traditional Media Blogger Thu, 09 Feb 2012 13:02:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: John http://www.mediahunter.com.au/trade-promotion-optimisation/comment-page-1/#comment-28742 John Wed, 30 Mar 2011 15:29:52 +0000 http://mediahunter.com.au/?p=2992#comment-28742 In my consumer goods experience, generally the first step towards TPO is, like the author said, to establish a solid sales and trade promotion management process. This is often most effectively built around a system developed with best practices in mind. Here is another example of how Merisant, the makers of Equal brand sweetener, first built a management process around a system called BluePlanner. It explains how there were able to then take advantage of point-of-sales data and advance analytics. http://www.upclear.com/news/merisant-leverages-blueplanner-saas-sales-planning-and-tpm In my consumer goods experience, generally the first step towards TPO is, like the author said, to establish a solid sales and trade promotion management process. This is often most effectively built around a system developed with best practices in mind.

Here is another example of how Merisant, the makers of Equal brand sweetener, first built a management process around a system called BluePlanner. It explains how there were able to then take advantage of point-of-sales data and advance analytics.

http://www.upclear.com/news/merisant-leverages-blueplanner-saas-sales-planning-and-tpm

]]> By: Understanding trade promotion optimisation | GetSticky http://www.mediahunter.com.au/trade-promotion-optimisation/comment-page-1/#comment-15524 Understanding trade promotion optimisation | GetSticky Mon, 18 Oct 2010 03:23:02 +0000 http://mediahunter.com.au/?p=2992#comment-15524 [...] at Media Hunter, Craig has posted an interesting introduction to the field of trade promotion optimisation. Its a fascinating field that could seriously benefit from an integrated online [...] [...] at Media Hunter, Craig has posted an interesting introduction to the field of trade promotion optimisation. Its a fascinating field that could seriously benefit from an integrated online [...]

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