Trade Promotion Optimisation
5Feb10

Trade Promotion Optimization helps products fly off shelves

Trade Promotion Optimisation helps products fly off shelves

Trade promotion optimisation involves analyzing and understanding what worked, what didn’t and why, in the retail trade and FMCG industry. In Australia its a fascinating field that we’ve been investigating lately.

It seems that most FMCG’s have highly sophisticated delivery chains but desperately need effective trade promotion optimisation to track the effectiveness of campaigns on stock movement.

Trade promotion optimisation software provides FMCG’s with the ability to quickly and accurately TRACK their sales and promotional funds, use sophisticated multi-causal models to confidently PREDICT consumer response to promotions, and streamline the entire promotions lifecycle to OPTIMIZE the price, volume and profit across their entire customer landscape.

We believe that integrating an online optimisation strategy can complete the sales and analytics cycle from FMCG supply chain, retailer and consumer.

Its an interesting area that we’ll be monitoring over the coming months.

Some other stories

Posted under Uncategorized

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.