These guys understand modern marketing

I just had lunch at a popular Newcastle cafe that could seriously teach many larger businesses a thing or two about modern marketing.

Three Bean Espresso

Three Bean Espresso

Three Bean Espresso in Hamilton has been pumping out great food and coffee for about five years now, but returning there today for the first time in over 6 months I was impressed at some of the other initiatives Ben Armstrong and his team have undertaken.

Ben now has two blogs for the cafe. The main one includes menu items and the usual information, but it is led by an entertaining and informative series of posts about food, ingredients, suppliers and good living. Its wonderful story telling that even Servant of Chaos would be proud of. The site is simple and clean just like the cafe and makes you want to eat lots of delicious food.

The key here is that Ben isn’t trying to sell, he’s engaging visitors in an ongoing conversation about good food. Your salivating tastebuds will do the rest.

Ben has another blog, The Adventures of Ari 2030,  that is a pure fictional story telling exercise. They publish a new chapter every week and also print it on the back of that week’s menu. Its charming, quirky and innovative.

Finally, this little cafe has developed their own iPhone App so customers can keep up to date with the menu and blog posts. Like everything at Three Bean Espresso, the app is very smart and stylish. (just search Three Bean Espresso at iTunes app store), and run a Twitter account.

These guys are only new to the whole online marketing thing, they don’t have a big budget but they are doing a great job at attracting customers and keeping them engaged. Needless to say, business is very good.

P.S. The organic coffee from Peaberry’s is awesome.

Posted under marketing, Weblogs

Written by Craig Wilson

2 Responses to “These guys understand modern marketing”

Agreed – one of Newcastle’s great retail concepts. Other people doing good stuff – One Penny Black in the mall, Suspension, Rollar Door on Beaumont, Sourdough Cafe on Hunter Street. Enoteca, Bacchus and the Longworth Institute in East Newcastle.

It’s a pity they aren’t all in a stretch somewhere.

Like Newcaslte’s Tattoo Parlors, Brothels and just about everything else, they are a littered all over the place, which is one thing holding this city back in my opinion.

Comment by John McCann on September 16th, 2010

John, I believe the key to the success of all the great eateries in Newcastle is not their close proximity to one another. More that complimentary business open around them where those eateries already exist. You don’t go to a strip because you want to eat at more than one. You go there because the area is lively with activity, with people going about their business. And, you can kill two birds, for example, have a drink at a bar or pick up a bottle of wine before your dinner reservation, or buy a gift for a friend you are meeting for a birthday lunch beforehand.

I think the existence of smaller ‘satellite strips’ aside from Darby & Beaumont Sts is vital to the liveliness and livability of other areas in Newcastle.

Comment by Siobhan on September 16th, 2010

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