Remember when everyone had to have a website? Well, the explosive popularity of the smartphone means that more and more consumers are shopping online using a mobile device. In fact, website traffic from smartphones increased 103% in the last year. So now its not just a website you need, its also a mobile-friendly site.
Here are the latest stats and facts from the team at Monetate to help you understand the impact of smartphones for shopping online and the battle for supremacy between iPhone and Android.
Are you taking mobile into account in your online marketing and retail strategies?