The real media winners of 2009
14Dec09

The commercial free-to-air television stations have been all claiming various triumphs since the end of the 2009 ratings year, but who were the real winners this year? According to David Dale it was Pay TV and The ABC.

Pay television: Between 2001 and 2009 the population of Australia grew by 10 per cent. Between 2001 and 2009, the average number of people watching prime time TV on Channel Nine dropped 17 per cent, on Channel Seven dropped 10 per cent, on and on Channel Ten dropped 2 per cent. In the same period, Pay TV’s audience rose 95 per cent. The free networks’ addition this year of digital spinoffs specialising in flops and repeats has done nothing to slow the rise of Pay.

The ABC: Between 2001 and 2009, its prime time TV audience has grown by 9 per cent, its metropolitan radio beats most of the commercial talk stations, and its website has expanded to offer serious competition to the newspaper chains.

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.