The Post newspaper goes digital
3Mar09

In a first for Newcastle and The Hunter Valley, The Post newspaper has launched an online version of their free weeklies.

The Post Digital Edition has just launched, providing readers and advertisers with additional opportunities. Each new edition launches 9am each Tuesday.

Advertisers now have the opportunity to link directly form their advertisement to their website, and have their advertisements be seen for much longer in the archived editions.

New online advertising packages will be available from April 2009.

The only negative is that the reader system is flash based and therefore not searchable. The Post are missing a massive opportunity to create a long tail of searchable information that would help them and their customers.

But overall, congratulations to The Post for taking a leap into the 21st Century and good luck with this new initiative.

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Posted under Advertising, Digital, Press

4 Responses to “The Post newspaper goes digital”

What do you mean, not searchable?

Comment by Anthony on March 3rd, 2009

Anthony,

The Post’s digital edition is published on a Flash format. This means that Google (and other search engines) cannot read the content. So if you do any Google searches for info and news in the area, the Post stories will never show up. This means they are missing out on significant passive audience that stumbles upon their stories when searching, and would then go to their site.

http://www.smh.com.au and other news sites are published in searchable HTML formats so their content lives on for a long time and attract additional traffic.

Comment by Craig Wilson on March 4th, 2009

Gotcha! Thanks for clearing that up. I thought you meant that the actual site did not have a search function.

Comment by Anthony on March 4th, 2009

[...] fact, Twitter is already on the radar at another local paper, The Post. They might not be talking about Twitter in print, but I picked up one of their staff as a follower [...]

Comment by Twitter has landed in Newcastle | Media Hunter on March 4th, 2009

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