The Pascha Storm revisited
6Jun08

Twelve months ago this weekend Newcastle, NSW was battered by what became known as the Pascha Bulker storm. A wild weekend of cyclonic winds and driving rain resulted in widespread flooding, blackouts, several deaths and a calculated $2 billion in damages and loss of income. The lasting image though was of the cargo ship Pascha Bulker washing up on the city’s doorstep.

Some friends and I got together after the storm to pay tribute to the volunteers and heroes of that crazy weekend. The result was a single, video clip and eventual concert. Craig Rosevear was responsible for most of this effort, while Sticky Advertising helped shoot and direct the following video clip. The amazing storm images were courtesy of NBN television.

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About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.

Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.