The money of colour: What brand colours say about your business

Is colour important when designing a brand or product? You bet it is!

Studies show that a product’s colour influences 60-80% of a customer’s purchasing decision. So before you invest all that time and effort in explaining all the rational reasons why someone should buy your product, make sure you have the colour right.

This excellent infographic from the team at Column Five and Marketo explains which colours work best for different products and objectives.

True Colors: What Your Brand Colors Say About Your Business by Marketo

Posted under Infographics, marketing

Written by Craig Wilson