The Moggies: Media and marketing post of the year awards

Nominate your favourite Australian media and marketing posts of 2008

The Moggies Has a Logo

The Moggies Has a Logo

All good bloggers know (or are learning) that quality tends to win out over quantity when it comes to posts. One really thought provoking, well written posts can deliver more traffic, subscribers and attention than 20 ordinary posts.

The penny really dropped for me soon after I relaunched Media Hunter with a new look and format a few months ago. Rather than pumping out countless random posts and regurgitating facts and news from around the world, I decided to post less regularly, taking the time to identify poignant topics and research them well before tapping out the post.

It was a good decision. Two of my more recent posts (…The sound of a marketing and media revolution and A Turning point in media and marketing history?) have gone on to be the most read Media Hunter pieces ever (OK I am no Seth Godin, but I was happy) while another post on Barack Obama’s digital marketing strategy, A Web 2.0 President?, resulted in editorial coverage in Adnews thanks to Mark Chenery.

The point is that quality counts.

When Katie Harris asked readers of her Zebra Bites blog to send her some brain food and inspiration via links to the posts they were most proud of, I started thinking…..maybe we need to honour the best Media and Marketing Posts of the Year. A sort of Walkley Awards for Media and Marketing Weblogs.

Welcome to THE MOGGIES!

So, please submit your nomination for the best Australian media and marketing blog posts of 2008. It could be one of yours, or it be by someone else. The only conditions are that it be Australian, be media and marketing focused, was originally posted in 2008 and that is original work.

I will take nominations until midnight Friday 12 December (AEST) then shortlist the Top 10 posts before announcing the Gold Moggy at a Gala blog posting (pizza and beer for me) on Monday 22 December.

In true web style the winner will receive….no compensation or prizes but lots of kudos, links and well-deserved praise.

So over to you: What is your Moggy nomination for Australian Media and Marketing Post of 2008?

HOW TO ENTER (updated)

  • Post a link in the comments of this post
  • Email me at
  • Post a link on Twitter with #themoggies tag

UPDATE: 17 NOVEMBER – Experienced journalists and new media analysts Mark Chenery and Mark Jones have agreed to help judge the Moggies. Mark Jones is a technology and business journalist of over 10 years standing. He is the former IT Editor of Fairfax Media’s Australian Financial Review. Mark Chenery is the DigitalWatch writer for Adnews (until 12 Dec 2008) and has just announced his move to Austcare.

The two Mark and Mark will assist me in rating the Top 10 Australian Media and Marketing blogposts for 2008.

Posted under Weblogs

Written by Craig Wilson

14 Responses to “The Moggies: Media and marketing post of the year awards”

Great idea!!

Maybe do voting by secret ballot?

Comment by Katie Harris on November 14th, 2008

Great idea, Craig!

Comment by Gavin Heaton on November 16th, 2008

Nice one. I’m guessing you’ve left it this open on purpose. Rather than elect nominees. It’s a big pool!

Comment by Kate Richardson on November 17th, 2008

[...] katherineliew @ 11:33 am MediaHunter (Craig of StickyAds) has just announced the creation of the Moggies, finding the best Australian posts in media and marketing. Not the most popular, the [...]

Comment by The Moggies « how good you want to be on November 18th, 2008

Dammit – now I have to think of something… Great idea. Gives recognition where due. Time to revisit my fave blogs and find the gems to nominate.

Comment by Kimota on November 18th, 2008

Hi Craig, I might email you a bunch of my fav’s, but my own personal favourite post of the year was a piece I wrote for Marketing Mag last month – the original is here and the marketing mag version is at It got a great response and I really enjoyed writing it. I’ll shoot you some more shortly! Great idea by the way!

Comment by Matt on November 19th, 2008

Hi Craig,
So many posts from so many good people…hard work isn’t?
BTw, I’m assuming (as Gavin Heaton posted) that by Australians you meant someone leaving in Australia, isn’t?
Lucio Ribeiro

Comment by lucio on November 19th, 2008

I hope this very noble undertaking does not become a victim of ‘the paradox of choice’


Comment by Kate Richardson on November 19th, 2008

Hmm, well if i was to nominate the most important post on my own blog that got it noticed and quadrupled links overnight, it would be…

Discussing the issues surrounding online marketing and the ramifications of faking a story for SEO benefits. My post was the first to analyse the incident critically and polarised the online marketing industry resulting in a couple of follow-up posts to answer the various defences and arguments put forward as a result of this post. The story ended up on Media Watch and resulted in the Daily Telegraph and removing all mention of the fake story from their sites. Definitely my biggest achievement of the year.

I’ll come back with some noms from other blogs.

Comment by Kimota on November 19th, 2008

Putting forward my blog post:

rather than one of my list posts, thought this might be something different.

from katie’s blog:

from gavin’s:

Comment by Jye Smith on November 24th, 2008

… on the ability of the Twitterati to over-estimate their own importance.

Comment by Bret Treasure on December 6th, 2008

Jules’ post on social media freestyle, certainly got peeps talking

Comment by Kate Richardson on December 9th, 2008

I think this one from Nic Hodges was great:

And I honestly think that Cheryl Gledhill’s now-disappeared post on the NAB/MyFutureBank debacle was a turning point.

Comment by Gavin Heaton on December 11th, 2008

[...] I set out to determine the best Australian media and marketing blog post of the year, The Moggy, I didn’t realise what a difficult task it would [...]

Comment by The Moggy Awards for Post of the year: and the winner is… | Media Hunter on December 22nd, 2008

Leave a Comment