The Moggies: Media and marketing post of the year awards

Nominate your favourite Australian media and marketing posts of 2008

The Moggies Has a Logo

The Moggies Has a Logo

All good bloggers know (or are learning) that quality tends to win out over quantity when it comes to posts. One really thought provoking, well written posts can deliver more traffic, subscribers and attention than 20 ordinary posts.

The penny really dropped for me soon after I relaunched Media Hunter with a new look and format a few months ago. Rather than pumping out countless random posts and regurgitating facts and news from around the world, I decided to post less regularly, taking the time to identify poignant topics and research them well before tapping out the post.

It was a good decision. Two of my more recent posts (…The sound of a marketing and media revolution and A Turning point in media and marketing history?) have gone on to be the most read Media Hunter pieces ever (OK I am no Seth Godin, but I was happy) while another post on Barack Obama’s digital marketing strategy, A Web 2.0 President?, resulted in editorial coverage in Adnews thanks to Mark Chenery.

The point is that quality counts.

When Katie Harris asked readers of her Zebra Bites blog to send her some brain food and inspiration via links to the posts they were most proud of, I started thinking…..maybe we need to honour the best Media and Marketing Posts of the Year. A sort of Walkley Awards for Media and Marketing Weblogs.

Welcome to THE MOGGIES!

So, please submit your nomination for the best Australian media and marketing blog posts of 2008. It could be one of yours, or it be by someone else. The only conditions are that it be Australian, be media and marketing focused, was originally posted in 2008 and that is original work.

I will take nominations until midnight Friday 12 December (AEST) then shortlist the Top 10 posts before announcing the Gold Moggy at a Gala blog posting (pizza and beer for me) on Monday 22 December.

In true web style the winner will receive….no compensation or prizes but lots of kudos, links and well-deserved praise.

So over to you: What is your Moggy nomination for Australian Media and Marketing Post of 2008?

HOW TO ENTER (updated)

  • Post a link in the comments of this post
  • Email me at
  • Post a link on Twitter with #themoggies tag

UPDATE: 17 NOVEMBER – Experienced journalists and new media analysts Mark Chenery and Mark Jones have agreed to help judge the Moggies. Mark Jones is a technology and business journalist of over 10 years standing. He is the former IT Editor of Fairfax Media’s Australian Financial Review. Mark Chenery is the DigitalWatch writer for Adnews (until 12 Dec 2008) and has just announced his move to Austcare.

The two Mark and Mark will assist me in rating the Top 10 Australian Media and Marketing blogposts for 2008.

Posted under Weblogs

Written by Craig Wilson