Recently I have been championing a move to hold a large innovation and tech festival in Newcastle, Australia. We’re calling it DiG. So far it has a group of people working on the concept, a website and Twitter handle. We’ve still got a long way to go.
The encouraging thing is that “from little things big things grow”. Look at this infographic from the team at Rock Sauce Studios on the rise and rise of SXSW in Austin, Texas. They only expected 150 to show up to the first year, they got 700. This year the Interactive Festival at SXSW drew over 19,000 visitors.
SXSW has been amazing for the Austin economy and a fantastic event for launching new products and services. Maybe one day DiG could have a similar effect here in Australia.