Do you still believe the digital revolution is the domain of cool young Gen-Y’s and upwardly mobile Gen-X’s? Do you still think your business is immune? Think again.
As I spend the Christmas break with my extended family I can’t help but notice how connected everyone now is. With ages from 5 to 68 filling the house, nobody here could be considered a Luddite.
My father flits between his MacBook, iPad and iPhone. He downloads his books and music, reads all his news online and buys golf gear, fishing gear, clothing and more online. The iPad is his favorite device.
Mum just received an iPad 2 and is doing puzzles and organizing photo galleries. She is also starting to shop more online.
My brother-in-law uses an iPad and Blackberry for working remotely and keeps up to date on international sport and surf conditions constantly.
My sister has a MacBook and iPhone in her armory and is quickly getting up to speed on the benefit of being connected.
There’s a 12 year old with his first iPhone who is using Instagram, Path and Skype whilst listening to music, playing games and taking pictures. The pressure for a Facebook account looms.
There’s a 9 year old who is making stop-motion movies on a MacBook and uploading them to YouTube. He also makes his own games on Sploder and manages his own Posterous websites in between playing Minecraft with his friends, listening to music on his iPod or playing assorted games on his Wii.
The two youngest kids, 8 and 6, have received a Nintendo DS for Christmas and know how to get online with them. They’re also Minecraft fans.
The digital revolution is no longer a generational thing, it’s all pervasive. The transfer of information, products and money is increasing online daily. Even your oldest, most loyal customers cannot be relied upon when planning for the future.
The question is: what is your organization doing to address this?