Sunrise to Begin Local News
24May07

The Seven Network’s Sunrise breakfast program will launch local news bulletins within the program from next Monday 28th May 2007.

Local news bulletins specific to their region will follow national news at 6am, 7am and 8am.

This adds to the local weather and traffic updates already aired during the program.

“Sunrise viewers told us they want to know what’s happening in their own backyards,” Sunrise Executive Producer Adam Boland said.

“Sunrise has newsrooms in every single major city. These local updates will ensure Sunrise has the most comprehensive and most relevant news service in Australia between 6am and 9am.”

There is no word yet as to what Seven’s regional Queensland station, Prime, GWN or Southern Cross plan to do in these timeslots. It follows speculation that Nine will launch local news bulletins within the Today Show.

Source: Seven Network Press Release & MediaSpy

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Posted under Television Shows

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.

Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.