Remember the classic John West salmon television commercial with the fisherman intercepting leaping fish from clutches of a hungry bear? The spot received 2.6 million views on YouTube when it first ran years ago and became a very successful campaign for the company. Here it is as a reminder.
Well now John West is returning to this happy hunting ground in the hope of repeating the success with a sequel. Starting Sunday 7 October, John West will launch a new TVC where the iconic John West fisherman is pitched against his long-standing nemesis, The Bear, and cast alongside a beautiful heroine for the first time.
We all know that “viral” success involves more luck than planning. The first commercial took off like a house on fire but is it possible to manufacture repeated success? The company is certainly giving this its best shot with high production values, cliffhanger endings and a Facebook page to follow the progress.
Will you be hooked or do you think its a it fishy?