Channel Seven has finally unveiled plans for its new free-to-air digital channel, a broad entertainment channel 7Two that will begin broadcasting at noon from 1 November.
7Two will be broadcast on channel 72 and will offer a variety of general entertainment programs, movies, lifestyle programs and a number of British programs.
“We’ve been strategic in putting together a program schedule for 7Two that allows us to grow our audience between our two channels, without sacrificing one for the other,” Seven director of programming & production Tim Worner told media buyers and advertisers today (23 October).
He said the new digital channel was an extension of Seven’s primary channel.
“It is a complementary relationship that will go from strength to strength maximising the opportunities for our audience and clients,” he said.
The Sopranos, Six Feet Under, Murphy Brown and new episodes of The Jay Leno Show will screen five nights a week, with 7Two also offering themed nights of programming such as action and adventure, lifestyle and movies nights, including a large number of family titles secured through Seven’s contract with Disney.