Seven’s digital channel unveiled: 7Two
23Oct09

Source: Adnews

Channel Seven has finally unveiled plans for its new free-to-air digital channel, a broad entertainment channel 7Two that will begin broadcasting at noon from 1 November.

7Two will be broadcast on channel 72 and will offer a variety of general entertainment programs, movies, lifestyle programs and a number of British programs.

“We’ve been strategic in putting together a program schedule for 7Two that allows us to grow our audience between our two channels, without sacrificing one for the other,” Seven director of programming & production Tim Worner told media buyers and advertisers today (23 October).

He said the new digital channel was an extension of Seven’s primary channel.

“It is a complementary relationship that will go from strength to strength maximising the opportunities for our audience and clients,” he said.

The Sopranos, Six Feet Under, Murphy Brown and new episodes of The Jay Leno Show will screen five nights a week, with 7Two also offering themed nights of programming such as action and adventure, lifestyle and movies nights, including a large number of family titles secured through Seven’s contract with Disney.

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11 Responses to “Seven’s digital channel unveiled: 7Two”

Any word on Prime launching at the same time?

Comment by Andrew B on October 23rd, 2009

[...] to MediaHunter, the new channel will air The Sopranos, Six Feet Under, Murphy Brown and new episodes of The Jay [...]

Comment by Phew! Channel 7 Names Second SD Channel ‘7Two’ | Gizmodo Australia on October 23rd, 2009

[...] note: Our agency hasn’t heard a peep out of Prime since the announcement of 7TWO, despite the relative interest from viewers and advertisers as to when we might see the [...]

Comment by Prime delay launch of 7TWO in regional areas | Media Hunter on October 27th, 2009

not fair that its not in tasmania. we desreve it too.

Comment by david on November 2nd, 2009

diappointed when can we view 7two?

Comment by Flo on November 2nd, 2009

typical aussie tv,people living in newcastle one of the largest cities in aussie cant get 7two, we are 50 yrs behind america and europe

Comment by june on November 2nd, 2009

[...] is not a Prime number We’ve been swamped with traffic for the launch of new digital television station 7TWO and plenty of emails and comments asking when the channel will launch in Prime regional viewing [...]

Comment by 7TWO is not a Prime number | Media Hunter on November 2nd, 2009

Unable to watch-sticks all the time

Comment by Rhonda on March 24th, 2010

Thank you for the wonderful coverage of Saint Mary MacKillop. No ads. Which made it very dignified. Thanks it was great!!!
Naomi

Comment by Naomi on October 20th, 2010

I have a question for the programmers at 7two. On Sunday night they have, Homes under the hammer, 2 episodes of Escape to the Country and No going back. All these shows are in the same vein so when you have captured your audience why do you put World at War in between escape and No going back? I for one would watch no going back if it followed on from the other shows and can’t for the life of me understand the thinking behind this decision.

Comment by Jennifer on November 6th, 2011

when will home and away the early years be coming back on tv

Comment by andrew on December 30th, 2011

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