Seven wins week that wasn’t

31Mar08

Source: David Dale, Sun Herald Blogs

Channel Seven had the biggest audience in a week that wasn’t worth
winning. Deprived of of interesting drama, those Australians who
couldn’t make it to the DVD store settled for fly-on-the wall
documentaries: Border Security (7) got 1.75 million viewers in the mainland capitals, SCU: Serious Crash Unit (7) got 1.64 million and Bondi Rescue (10) got 1.57 million.

Nine did OK with the Olympic swimming trials, attracting 1.17m on
Thursday and ending the week with an average of 25.3 per cent of the
prime time audience (to Seven’s 28.5 and Ten’s 22.9). The ABC stuck to
normal programming, and was rewarded with 17.7 per cent of the prime
time audience and 1.31m for Doc Martin and 1.22m for Midsomer Murders, while SBS scored 564,000 for Mythbusters (and averaged 5.7 per cent).

With the Easter break over and Australians assumed to be safely back
in front of the box, the real battle for the year begins now, as
signified by tonight’s confrontation between the naval gazers of Sea Patrol and the loose livers of Desperate Housewives.

In the first skirmish Sunday night, Seven’s Gladiators wiped the floor with Ten’s The Biggest Loser and, by running overtime, chomped into SYTCDA. But Seven’s past hero, Grey’s Anatomy lost viewers to the ABC’s seachange dramedy, East of Everything,
with the result that Nine won the night by default: Nine 30.4 per cent
of the prime time audience, Seven 29.3, Ten 20.8, ABC 15.1, SBS 4.3.

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