Seven nudges Nine for No.1 again

14Apr08

National TV ratings week ending April 12

Source: David Dale, Sun Herald Blogs

Life in Cold Blood might describe a typical day in the
programming department at Channel Nine, but it’s actually the name of
the program hastily rushed to air to replace The Power of Ten, a game show axed by Nine after it got a mere 521,000 viewers last Monday.

That was Nine’s second big axing of the year (the first had been Monster House) and Nine was looking at a third when Wednesday’s ratings arrived, showing that the much publicised My Kid’s A Star could
manage only 878,000 in the mainland capitals. It may be dawning on Nine
that Australians don’t like shows in which people are humiliated.

The only content working consistently for Nine now is Gordon Ramsay’s Kitchen Nightmares and Underbelly (which it can’t play in Melbourne). Seven’s Gladiators lost 300,000 from its opening night, but still remained among the week’s most watched shows, as you can see below.

The ABC pulled 1.33m for Steve Irwin’s father on Australian Story and SBS got 480,000 for China’s Great Wall.
Pay TV’s most watched in the week to Friday were a rugby league match
between Wests Tigers and Panthers (244,000) and an AFL match between
Adelaide and Port Adelaide (238,000).

The prime time audience shares are ABC 17.2% Seven 28.2% Nine 26.6% Ten 22.2% SBS 5.7%.

What Australia watched, week ending April 12
1 BORDER SECURITY (R) Seven 1,799,000
2 SEVEN NEWS – SUN Seven 1,791,000
3 BONDI RESCUE Ten 1,619,000
4 GLADIATORS Seven 1,579,000
5 RSPCA ANIMAL RESCUE Seven 1,561,000
6 RAMSAY’S KITCHEN NIGHTMARES Nine 1,552,000
7 60 MINUTES Nine 1,509,000
8 SEVEN NEWS Seven 1,464,000
9 BETTER HOMES AND GARDENS Seven 1,443,000
10 SCU: SERIOUS CRASH UNIT Seven 1,392,000
11 KITCHEN NIGHTMARES U.S.A. Nine 1,391,000
12 TODAY TONIGHT Seven 1,380,000
13 NCIS Ten 1,368,000
14 SO YOU THINK YOU CAN DANCE AUSTRALIA Ten 1,357,000
15 AUSTRALIAN STORY ABC 1,327,000

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