Search engine optimisation is a big part of my business. Its an area we can help clients improve quickly for long lasting results. Unfortunately its also a practice that is rampant with cowboys and snake oil salesmen, most of whom are still employing outdated SEO techniques that either don’t work or could even punish their clients.
In the last 18 months Google has has rolled out a series of updates to its search engine that have changed search engine optimisation for the better. Google increasingly rewards genuine high quality content and punishes cynical gaming of search. I’m happy to say that all my clients have benefited.
This excellent infographic from Fuzz One explains how search engine optimsation has changed in the last few years and how you can ensure your are generating Google-friendly content. Of course, my team and I would also be happy to guide your organisation towards better web marketing results if you’d like some assistance.