There has been a lot of talk about the death of SEO in the last 12 months. The “Panda” and “Penguin” updates by Google have certainly stirred up the online marketing community, with many suggesting that “Penguin penalties” mean that search engine optimisation no longer works or is not a viable tactic. I disagree wholeheartedly.
SEO is still the most effective means of delivering high quality, qualified traffic to a website. In fact, after 8 years of studying and optimising websites, I believe good SEO is more effective than ever.
Notice how I said “good SEO”?!
The Google Panda and Penguin updates punish BAD SEO. You know, the spammy link building, keyword stuffing, really blatant reader-unfriendly stuff. And so it should. Its crappy.
All Google has been trying to do is eliminate the rubbish so that they can serve up higher quality content to their users. If you are doing the right thing you should have nothing to worry about. In fact, my experience has been that every major Google algorithm update has actually benefited my clients.
Last week my team and I met up with a major client for an annual review. We have spent the last year working hard with them on a great website full of excellent content. We did an enormous amount of SEO work for them during this time. Here are some of their year-on-year stats:
- Overall traffic grew 223%
- Traffic from organic search grew 652%
- Non-brand related search traffic grew 1112%
- Conversions grew 196%
Try telling this customer that SEO doesn’t work. Done properly, search engine optimisation works amazingly well and will continue to do so for quite some time.
Nonetheless, the rules have changed and this has caught a lot of bad operators out. This infographic from DCI neatly explains the changes to SEO since Penguin.