Achieving the right tone for your potential readers and buyers can be challenging when you are selling B2B.
Readers looking for high-authority content often skim past the content that’s not of interest. Conversely, more basic content will still be key to prospects who lack the understanding of your products or services. Meanwhile, writing high-end content all the time can put your product unnecessarily out of reach of their needs.
Do you understand your B2B buyer? This handy infographic by Acquity Group helps explain who they are and their online habits.