Radio Revenue Up

12Aug07

Source: Commercial Radio Australia

Commercial radio advertising revenue has grown to $53.1 million in the month of July 2007, a rise of 14.6 per cent since July last year.

Perth and Sydney had substantial growth, rising 24.8 per cent and 12.1 per cent respectively.

Commercial Radio Australia CEO Joan Warner said that the capital city markets all performed strongly.

    “This is a very strong start to the financial year and demonstrates that commercial radio remains a powerful force and continues to adapt successfully to a dynamic media environment.”

Investment in online and digital radio – the latter is set to be released in January 2009 – should also pay dividends, according to Warner.

“Radio and the internet are both instant, conversational media that appeal to the connected generation, so there are clear benefits in using radio and online advertising in combination.

“The launch of digital radio in a little over a year’s time will also give radio a new lease of life.”

Popularity: 5%