Proof that advertising is changing
22Jul09

I have been banging on at this site for over a year now about how the face of media and advertising is changing. The global financial crisis has managed to accelerate the changes that were already underway, and now we are starting to see confirmation.

If anyone is wondering why I have put so much effort transforming my Newcastle advertising agency into an Inbound Marketing agency then read this story we’ve just posted over at GetSticky. Its latest research from Forrester showing the massive change that has taken place.

If you still think that your business will survive based on old-fashioned Outbound Advertising alone then you may have a rude shock coming. Now is the time to start thinking Inbound. Start dedicating a reasonable amount of your marketing budget to creating an effective internet marketing strategy TODAY.

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.