Prime stumbles in second week of Olympics

25Aug08

The Beijing Olympics produced the expected ratings win for Prime, but the second week wasn’t nearly as convincing as the first for the Olympic broadcaster.

NBN finished the week with 5 of the Top 10 programs in Newcastle, including the top 4, Prime only had 4 despite the Olympics, while SC TEN had 1.

Overall Prime won the week and the fortnight but NBN minimised the damage. Today television viewing returns to normal programming and Prime will be looking for a post-Olympics kick with a spate of new programs launching.

Most watched programs:

1  NBN Evening News Monday to Friday  NBN  106000

2 NBN Evening News Sunday NBN 104000

3 A Current Affair NBN 93000

4 NBN Evening News Saturday NBN 85000

5 NCIS Ep 1 Rpt TEN 84000
6 Seven’s Beijing Olympics: D12 Primetime PRIME 83000

7 Seven’s Beijing Olympics: D9 Primetime PRIME 82000

8 Nigel Marven: Bull Sharks NBN 77000

9 Seven’s Beijing Olympics:D9 Fringe PRIME 73000

10 Seven’s Beijing Olympics: D11 Primetime PRIME 72000

Station ratings:

                Week 34 2008    Week 34 2007    Prog 2008  Prog 2007

NBN                 27.0                   31.1             33.4        34.8

PRIME               31.8                   26.4               24.5       25.0
TEN                 18.0                   21.0             18.7        18.0

ABC                 17.4                   15.6              16.9        16.4

SBS                   5.3                    6.0                6.4          5.9

Popularity: 1%