After weeks of mystifying silence from regional broadcaster Prime regarding whether and when they would begin broadcasting the new digital channel 7TWO, Paul Ramsay has spoken. Unfortunately the answer was rather inconclusive.
Prime Television has given it’s first indication that the station is preparing to carry a second channel during the opening address by Chairman of Prime Media Group, Paul Ramsay at their Annual General Meeting yesterday.
Ramsay told attendees that Prime will be in a position to launch their second channel either by years end or early next year, after the completion of their infrastructure upgrade. No indication was given to whether Prime would take 7Two as a whole service, or would create their own service.
Meanwhile, revenue for the television arm of Prime Media Group has dropped 3 percent in the last 12 months, but has fared better then other regional broadcasters, which according to Prime is thanks in part to the strength of programming supplied by the Seven Network.