Nine Finally Wins a Week
28May07

Channel Nine has won its first ratings week of the year, thanks to rugby league. To put it another way, Channel Seven has lost its first ratings week of the year, thanks to rugby union.

As of last Wednesday morming, Seven was ahead of Nine in prime time audience share, but the huge numbers watching the State of Origin match in Sydney and Brisbane pushed Nine to the front by Thursday morning. Seven was able to claw back viewers on Thursday and Friday nights, so that on Saturday morning the stations were neck and neck, each averaging 28.6 per cent for the week.

Everything depended on how viewers in Sydney and Brisbane responded to Seven’s coverage of the rugby union match between Australia and Wales on Saturday night.

Well, 252,000 watched it in Sydney and 144,000 watched it in Brisbane (compared with 856,000 and 734,000 who watched the league on Wednesday). Union may be the game they play in heaven, but it’s not the game they watch in Australia.

The prime time audience shares for the week ended up thus: Nine 28.3 per cent, Seven 28.2, Ten 21.2, ABC 16.4, and SBS 5.9. Seven will be scrambling to shore up its end of week programming before the next State of Origin — and it may decide to leave future rugby union to Pay TV.

What Australian watched, week ending May 26

1 STATE OF ORIGIN RUGBY LEAGUE 1ST – MATCH Nine 2,020,000
2 SEVEN NEWS – SUN Seven 1,673,000
3 60 MINUTES Nine 1,668,000
4 WHERE ARE THEY NOW Seven 1,531,000
5 SEVEN NEWS Seven 1,503,000
6 DESPERATE HOUSEWIVES Seven 1,444,000
7 TODAY TONIGHT Seven 1,438,000
8 STATE OF ORIGIN PRE MATCH Nine 1,434,000
9 GREY’S ANATOMY Seven 1,417,000
10 IT TAKES TWO Seven 1,414,000
11 NCIS Ten 1,403,000
12 NINE NEWS SUNDAY Nine 1,401,000
13 RPA WHERE ARE THEY NOW? Nine 1,374,000
14 MY NAME IS EARL Seven 1,306,000
15 CSI: CRIME SCENE INVESTIGATION -RPT Nine 1,302,000

Source: SMH

Origin Big for NBN
28May07

NBN’s State of Origin coverage was the big winner last week, giving the station some of their biggest audience share for the year.

1  State of Origin Game 1 – Match  NBN  162000
2 State of Origin Game 1 – Post Match NBN 134000
3 State of Origin Game 1 – Pre Match NBN 125000

4 NBN Evening News Sunday NBN 104000

5 A Current Affair NBN 99000
6 NBN Evening News Monday to Friday NBN 95000

7 1 VS 100 NBN 90000

8 Friday Night Football Bulldogs v Broncos NBN 88000

9 20 to 1 Rpt NBN 87000

10 My Name is Earl PRIME 84000

Sunrise to Begin Local News
24May07

The Seven Network’s Sunrise breakfast program will launch local news bulletins within the program from next Monday 28th May 2007.

Local news bulletins specific to their region will follow national news at 6am, 7am and 8am.

This adds to the local weather and traffic updates already aired during the program.

   

“Sunrise viewers told us they want to know what’s happening in their own backyards,” Sunrise Executive Producer Adam Boland said.

    “Sunrise has newsrooms in every single major city. These local updates will ensure Sunrise has the most comprehensive and most relevant news service in Australia between 6am and 9am.”

There is no word yet as to what Seven’s regional Queensland station, Prime, GWN or Southern Cross plan to do in these timeslots. It follows speculation that Nine will launch local news bulletins within the Today Show.

Source: Seven Network Press Release & MediaSpy

PBL Changes to NBN
21May07

PBL executives were rumoured to be in Newcastle today working on the imminent changes at NBN.

New graphics are apparently to be into the station, to be used on air from July 2nd.

NBN is to relaunch as Nine on July 2nd with Today the first program in the new brand. All other programming will run in sync with TCN. A tipster says a farewell to NBN program may be screened the previous night.

The tipster claims the infrastructure will remain in place, with HD facilities to be used for shows, possibly including Hi-5.

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ABC TV No.1 In Newcastle
21May07

In an amazing result, ABC have recorded the two highest rating programs on Newcastle TV for the last week.  The Chasers War on Everything and Spicks and Specks have outrated everything the commercial stations could offer for the first time in memory. These two programs have been rating extremely well nationally but not 1 & 2 for the week.

It goes to show that there is a place for innovative and entertaining material on Aussie TV. Chaser and Spicks & Specks are relatively low budget programs relying on the abilities of some very talented people to deliver highly entertaining products. What a turn-around to see comedy outrating forensic investigators, reality TV and even rugby league. We obviously needed a laugh!!

1  The Chasers War on Everything  ABC  107

2 Spicks & Specks ABC 98

3 NBN Evening News Sunday NBN 87

4 20 to 1 NBN 86

5 A Current Affair NBN 83

6 NBN Evening News Monday to Friday NBN 83

7 NBN Evening News Monday to Friday NBN 83

8 RPA Where Are They Now? NBN 79

9 Friday Night Football Dragons v Titans NBN 78

10 CSI: Miami NBN 75

National TV Rating w/ending 19 May
21May07

What Australia watched, week ending May 19

1 60 MINUTES Nine 1,552,000

2 IT TAKES TWO Seven 1,546,000

3 SEVEN NEWS Seven 1,535,000

4 THE CHASER’S WAR ON EVERYTHING ABC 1,477,000
5 SEVEN NEWS – SUN Seven 1,469,000

6 TODAY TONIGHT Seven 1,441,000

7 SPICKS AND SPECKS ABC 1,410,000

8 RPA WHERE ARE THEY NOW? Nine 1,392,000

9 WHERE ARE THEY NOW Seven 1,387,000

10 1 VS 100 Nine 1,386,000

11 NCIS Ten 1,361,000

12 SEVEN NEWS – SAT Seven 1,356,000

13 HOUSE Ten 1,355,000

14 NINE NEWS SUNDAY Nine 1,349,000

15 ALL SAINTS Seven 1,325,000

Changes Coming for NBN?
19May07

Several sources at NBN have confirmed to The Spy Report that PBL bosses will be in Newcastle next week to commence making changes to their new purchase, NBN Television.

Sports reporter Jim Callinan told KOFM’s David And Tanya yesterday that PBL was in town last week on a meet and greet with the staff, but he conveniently left the building to do some reporting. It is unclear whether or not he was joking.

Changes expected at NBN include the dumping of Home Shopping through the day, the addition of National Nine Morning and Afternoon News, plus a rebranding of the station to Channel Nine.

In other news it is being suggested that "Dottie" the former balls logo on Nine and NBN will be returning very soon. Nine had a major rebranding last year, removing their recognisable Dottie logo after 30 years.

McGuire to Step Down as CEO at Nine
19May07

Eddie McGuire will step down as the CEO of Channel Nine, the network has announced.

The Age has the following statement from the network yesterday, which reads:

    “Eddie McGuire, AM, the Chief Executive Officer of the Nine Network Australia today announced that he would move from his Chief Executive role at the Network to an increased presence on air and the provision of creative and programming services.”

Mr McGuire said the change in role would take effect from June 30, 2007.

National Nine News Relaunch, Pt. IV
15May07

A tipster today claims the National Nine News refresh will have dark blue as its primary colour with a dash of orange, and is inspired by NBC News.

For starters, the news logo has been beaten with a “yank stick,” the
tipster says, ending up something like the NBC nightly news logo (serif
font, white, blue, orange, gradients).  In fact the animated OTS and
lower thirds seem to be very “American”, something between NBC’s old
look, ABC USA, and the previous Nine News look – quite classy, the
tipster says.

Apparently on June 30 and July 1, the news will come from an
alternate studio while the new sets are built in Sydney, Brisbane,
Melbourne and Newcastle. From the designs paraded, again, NBC inspired.

Source: The Spy Report May 14, 2007

What Australia watched, week ending May 12
14May07

Monday, May 14, 2007

The ratings race: The lowest Logies

What
hope is there for Eddie McGuire when Channel Nine can’t even win a week
which begins with the Logies? Despite a huge start on Sunday night,
Nine averaged 28.5 per cent of the prime time audience last week, while
Seven averaged 29.4 per cent. It was the first time in history that
Nine has failed to win Logies week.

Of course, Eddie foresaw this eventuality. He knows he’ll be the
scapegoat when Nine ends the year as Number Two. That’s why he made
himself host of the game show 1 vs 100 — so he’ll have something to do when he gets boned as Nine’s Chief Executive in November.

It’s not as if Seven had much to write home about last week. The latest talent quest, It Takes Two, came nowhere near the audience of  Dancing With The Stars. But at a time when Seven’s younger viewers should be shifting to Big Brother, Ten could only average 21.4 per cent.

The only network with any reason to celebrate is the ABC, which is going gangbusters with The Chaser’s War On Everything and Spicks and Specks.
It averaged 14.9 per cent of the prime time audience — dragged down by
its obligation to run political performances on two nights. On Tuesday
Peter Costello’s budget speech attracted 707,000 viewers in the
mainland capitals, and on Thursday Kevin Rudd’s me-too response
attracted 718,000. Politicial analysts may see meaning in that 11,000
difference.

What Australia watched, week ending May 12
1 LOGIE AWARDS Nine 1,694,000
2 LOGIE ARRIVALS Nine 1,558,000
3 SEVEN NEWS – SUN Seven 1,549,000
4 SEVEN NEWS Seven 1,548,000
5 IT TAKES TWO Seven 1,515,000
6 WHERE ARE THEY NOW Seven 1,504,000
7 TODAY TONIGHT Seven 1,491,000
8 SEVEN NEWS – SAT Seven 1,477,000
9 NINE NEWS SUNDAY Nine 1,408,000
10 THE CHASER’S WAR ON EVERYTHING ABC 1,407,000

Sourced: SMH.com.au 14 May 2007