The ratings race: Can the singers uphold the dancers’ honour?
Australian televiewers love a grand finale and last week they revelled in two of them — a Sunday freak show called Australia’s Got Talent and a Tuesday schmoozefest called Dancing With The Stars.
They were the reason Channel Seven won yet another week in the ratings
race, averaging 29.2 per cent of the prime time audience, and the
reason Seven will be worrying about retaining its lead this week.
Channel Nine won Sunday, Wednesday, Thursday and Saturday, and ended
up averaging 27.2 per cent for the week, a figure which is bound to
rise once Seven loses its grip on Tuesday nights. Dancing will be replaced by It Takes Two, which averaged only 1.5 million viewers last year.
Ten should have done better than 22.1 per cent, but Big Brother‘s brigade of blondes just isn’t firing this year, and on Wednesdays House is regularly blown down by Spicks and Specks and The Chaser’s War on Everything, which both attract more than 1.3 million viewers in the mainland capitals.
That’s why the ABC managed a healthy 15.6 share for the week. That left SBS with 5.6 per cent, largely due to Mythbusters (657,000) and an Inspector Rex repeat (433,000).
What Australia watched, week ending May 5, 2007
1 DANCING WITH THE STARS – GRAND FINAL Seven 2,199,000
2 60 MINUTES Nine 1,679,000
3 CSI: CRIME SCENE INVESTIGATION Nine 1,643,000
4 AUSTRALIA’S GOT TALENT Seven 1,639,000
5 SEVEN NEWS – SUN Seven 1,633,000
6 NINE NEWS SUNDAY Nine 1,586,000
7 SEVEN NEWS Seven 1,508,000
8 CSI: MIAMI Nine 1,428,000
9 TODAY TONIGHT Seven 1,423,000
10 BIG BROTHER – FULL HOUSE Ten 1,403,000
11 GREY’S ANATOMY Seven 1,395,000
12 20 TO 1 Nine 1,377,000
13 SPICKS AND SPECKS ABC 1,358,000
14 THE CHASER’S WAR ON EVERYTHING ABC 1,355,000
15 UGLY BETTY Seven 1,301,000
Sourced: SMH.com.au 7 May 2007
PRIME Television’s Newcastle audience in the all-important 6pm timeslot has more than doubled since it axed local news, ratings figures show.
As fears grow that Nine Network owner PBL Media’s $250 million purchase of NBN could lead to a dilution of the Newcastle station’s local content, ratings data shows that rival Prime’s relay of Seven’s Sydney news and Today Tonight is luring viewers from NBN’s hour of locally produced news.
Shown since the station began 45 years ago, NBN News has been the cornerstone of its ratings dominance since Prime and Ten arrived in Newcastle in 1992.
Last year, NBN had 36.9 per cent share of prime time viewing in Newcastle, ahead of second-placed Prime’s 22.3 per cent share.
But the gap has narrowed in 2007, with NBN’s share so far this year down to 34.6 per cent and Prime’s up, at 26.9 per cent.
A Key component of Prime’s growth has been Seven News and Anna Coren’s Today Tonight.
In 2001, when Prime axed its Newcastle news bulletin after years, Prime Local News and Seven News averaged 28,000 and 26,000 viewers a night, respectively, well behind NBN News, with 115,000 viewers.
This year, NBN News is averaging 92,000 viewers against Prime’s Seven News and Today Tonight, with 50,000 and 68,000 viewers respectively.
Prime’s general manager of news and regulatory affairs, Alan Butorac, said there was "no question" regional viewers wanted local news.
"The people in Newcastle who want their local news dished up in a long form at 6pm are fairly happy getting it from NBN but our alternative is proving to be increasingly successful," he said.
Licence conditions stipulate that regional stations must accrue an average of 90 points a week of "local information programming".
Prime and Southern Cross Ten screen brief news and weather spots in Newcastle, with Prime’s broadcast from Canberra.
"we get across the line each week by a handful of points not by multiples," Mr Butorac said.
Australian Communications and Media Authority data confirms that NBN accrues the most local content points in northern NSW, far more than required.
"No obligation exists to accrue points over and above the required minimum," an authority spokesperson said.
Media analyst Steve Allen, of Fusion Media, said PGL Media would assess the ratings inroads Prime was making against NBN’s more expensive local news.
"They will definitely weigh it up, they will have to," Mr Allen said.
Sourced: ‘The Herald’ Saturday, May 5, 2007
End Of NBN News??3May07
Rumours are circulating that PBL Media, the new owners of NBN, will be looking to rationalise costs quickly and that one of the main areas under threat is NBN’s one hour local News bulletin.
NBN’s nightly news will become a half hour bulletin at 6pm, a tipster claims today.
There will be no 5.30 bulletin. The schedule will be in sync with TCN all day.
The tipster also says National Nine News will get a revamp mid year, with a real set and new graphics, and NBN’s relaunch as Channel Nine. Call signs will be changed to allow “certain things” to take place.
NBN’s News has been a ratings winner for them since aggregation, providing the station with a nightly launching pad that Prime and SC TEN have rarely been able to threaten.
Nonetheless, the News bulletin is expensive to produce and would be an obvious target for he new owners who already have one of Australia’s largest News rooms
The possible rebranding of NBN to Channel Nine make would be a logical one for PBL who would then have continuous branding from Sydney to Brisbane.
What will be interesting though is the reaction of the local market who would lose yet another localised News service (after the closure of the Prime News room about 6 years ago). The Hunter market would then have no local television news and will have lost the original television brand the region has always known.
The big question would then be how much effect these changes would have on NBN’s ratings? NBN has continued to rate much higher than the Nine Network nationally, especially this year when Nine’s programming is very much under threat. These high ratings are generally on the back of the strong News audience.
Prime and Sc Ten might be rubbing their hands together at the latest developments.
NBN Goes to PBL1May07
SP Telemedia will sell its media assets, including television station NBN Television, to PBL Media for $250 million.
"SP Telemedia Ltd wishes to advise that it has entered into an agreement with PBL Media Pty Limited to purchase the broadcasting and production operations (trading as One80 Digital Post)," the company said today.
SP Telemedia said last month it had received a non-binding proposal from PBL Media, Publishing and Broadcasting Ltd’s new media group.
NBN Television is an independent affiliate of the Nine Network and its market share stretches across New South Wales and Queensland and is the fourth largest market in Australia behind Sydney, Melbourne and Brisbane.
The company said the total consideration for the assets was $250 million.
The SP Telemedia board said it had carefully considered all proposals received from interested parties, concluding that the offer from PBL Media was superior.
"(The offer) provided the best outcome for Soul stakeholders, both in terms of value and deliverability," SP Telemedia said.
The company’s directors have given their unanimous support to the offer, and major shareholder, Washington H Soul Pattinson & Company Ltd has also indicated its support for the deal.
SP Telemedia said it plans to focus on its high growth telecommunications, multimedia and media infrastructure businesses following the sale.
It said it would update the market shortly on whether shareholder approval of the deal was necessary.
SP Telemedia – owner of the high-rating NBN Network, the Nine affiliate that covers Newcastle, the Gold Coast, Moree and Narrabri – was accepting final bids for its media assets yesterday and could announce its decision as early as this morning. PBL Media is tipped to emerge as the winning bidder.
Meanwhile, the Herald understands that WIN and PBL Media are also in talks to buy Channel Nine in Adelaide from Southern Cross Broadcasting, with an announcement likely in the next few weeks.
And PBL Media is still mulling whether to make another bid for Nine in Perth after its offer was trumped by a $163 million bid from WIN a few weeks ago.
SP Telemedia said in a statement that final binding offers were due by 5pm yesterday and chairman Rob Milner told the Herald the board would meet this morning to make its final decision.
Mr Milner said the company would seek approval from the regulators so that it didn’t have to put the deal to a vote.
He wouldn’t comment on whether there were bidders other than WIN and PBL Media.
Newcastle TV Ratings Week 1730Apr07
Newcastle Market – All Stations Top 10
1 Friday Night Football Bulldogs v Tigers – NBN – 112000
2 NBN Evening News Saturday – NBN – 100000
3 NBN Evening News Sunday – NBN – 99000
4 The Biggest Loser Finale – TEN – 96000
5 Sunday Night Football Knights v Broncos – NBN - 96000
6 NBN Evening News Monday to Friday – NBN – 96000
7 The Chasers War on Everything – ABC – 95000
8 McLeods Daughters – NBN – 93000
9 A Current Affair – NBN – 93000
10 Spicks & Specks – ABC – 92000
It should have been The One Week Of The Year for Channel Ten. The combination of a Biggest Loser finale and a Big Brother launch was supposed to give Ten the biggest audience share of all the networks. But in the end, it couldn’t even come second.
Channel Seven emerged the winner, just as it has done every other week of the ratings year, with 27.4 per cent of the prime time audience. With no special programming, Nine managed 26.6 per cent, while Ten ended up with 23.7 per cent, the ABC got 16.4 and SBS got 5.8.
What went wrong? The ABC’s Wednesday lineup of Spicks and Specks and The Chaser’s War On Everything beat Ten’s House, and Big Brother is performing well below expectations.
What Australia watched, week ending April 28
1 THE BIGGEST LOSER – FINALE Ten 2,023,000
2 DANCING WITH THE STARS 6 Seven 1,899,000
3 60 MINUTES Nine 1,617,000
4 BIG BROTHER – OPENING NIGHT Ten 1,548,000
5 NATIONAL NINE NEWS SUNDAY Nine 1,513,000
6 ALL SAINTS Seven 1,496,000
7 SEVEN NEWS – SUN Seven 1,493,000
8 SEVEN NEWS Seven 1,457,000
9 AUSTRALIA’S GOT TALENT Seven 1,408,000
10 TODAY TONIGHT Seven 1,399,000
11 SPICKS AND SPECKS-EV ABC 1,393,000
12 MCLEOD’S DAUGHTERS Nine 1,361,000
13 THE CHASER’S WAR ON EVERYTHING-EV ABC 1,355,000
14 BIG BROTHER – GAME ON Ten 1,341,000
15 SEVEN NEWS – SAT Seven 1,335,000
16 1 VS 100 Nine 1,334,000
17 HOUSE Ten 1,314,000
18 DESPERATE HOUSEWIVES Seven 1,308,000
19 POLICE FILES – UNLOCKED Seven 1,298,000
20 GREY’S ANATOMY Seven 1,293,000
What Australia watched, Sunday
1 60 MINUTES Nine 1,679,000
2 CSI Nine 1,641,000
3 SEVEN NEWS – SUN Seven 1,614,000
4 AUSTRALIA’S GOT TALENT Seven 1,601,000
5 NINE NEWS SUNDAY Nine 1,589,000
6 GREY’S ANATOMY Seven 1,442,000
7 CSI: MIAMI Nine 1,423,000
8 BIG BROTHER – FULL HOUSE Ten 1,402,000
9 20 TO 1 Nine 1,376,000
10 UGLY BETTY Seven 1,359,000
11 BIG BROTHER SUN Ten 1,166,000
12 ROBIN HOOD-EV ABC 1,046,000
16 ROVE Ten 876,000
National TV Ratings 28 May29Apr07
What Australia Watched Saturday:
1 SEVEN NEWS – SAT Seven 1,335,000
2 NINE NEWS SAT Nine 1,220,000
3 AUSTRALIA’S FUNNIEST HOME VIDEOS Nine 1,179,000
4 PRIMEVAL Nine 1,044,000
5 THE GREAT OUTDOORS Seven 995,000
National TV Ratings 27 May28Apr07
What Australia watched, Friday
1 SEVEN NEWS Seven 1,338,000
2 TODAY TONIGHT Seven 1,310,000
3 NINE NEWS Nine 1,167,000
4 A CURRENT AFFAIR Nine 1,145,000
5 BETTER HOMES AND GARDENS Seven 1,116,000
6 TEMPTATION Nine 1,063,000
7 BIG BROTHER – FRIDAY NIGHT LIVE Ten 1,062,000
8 ABC NEWS ABC 1,053,000
9 HOME AND AWAY Seven 1,037,000
10 BIG BROTHER Ten 918,000
19 PUSSYCAT DOLLS PRESENT: THE SEARCH FOR THE NEXT DOLL Ten 694,000
20 NINE’S LIVE FRIDAY NIGHT FOOTBALL Nine 691,000
21 SEVEN’S AFL: RND 5: PORT ADELAIDE V ST. KILDA Seven 670,000
25 NINE’S FRIDAY NIGHT FOOTBALL Nine 444,000
NBN To PBL??27Apr07
A strong rumour is circulating that NBN is about to be sold to PBL Media. An insider claims that SP Telemedia is shortly going to request a trading halt on its shares, pending a major announcement on the sale of NBN to PBL Media next week.
It is claimed that an announcement is due to the ASX Tuesday afternoon.
Furthermore the insider claims that the NBN brand will remain in place until 5.59pm on June 3. NBN News will fall into line with the network. 6pm Nine News, 6.30pm ACA.
Late this afternoon a source close to the network said a sale has yet to take place and an announcement will not be made on Tuesday.
Either way, it seems there is about to be some major announcements regarding the future of NBN Television.