Over at GetSticky we have begun publishing listings and scores for leading websites in various different industries. The lists come from industry publication and national publications, while the web analysis is courtesy of our Web NLYZR tool.

Web NLYZR is a free report that assesses your site to report on the effectiveness of your SEARCH ENGINE OPTIMISATION, SOCIAL MEDIA, TRAFFIC CONVERSION and relevant KEYWORD SEARCH RESULTS. It generates a report card which grades each aspect of your site and provides a total score out of 100. The higher your Web NLYZR score, the greater your Inbound Marketing potential.

The ever growing series of NLYZR lists can be found here.

So far we have reported on:

Australia’s top 10 Credit Unions and Building Societies

Australia’s Top 10 Accounting Firms

Leading Australian digital agencies

The Newcastle TV Ratings, week ending October 03

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Prime’s Packed To The Rafters took out first place in the Most Watched Programs for last week. As the footy finals were being played on the Sunday (thus being included in next weeks ratings), Prime’s favourite family snuck past to take the lead. Although it wasn’t enough to beat NBN, this did help Prime increase it’s rating numbers to jump up into 22.7%, rather than in the teens it has been sitting in lately.

As happy as many folk are that Hey Hey Reunion is back on, making 3rd place on the most watched list, it didn’t help NBN “that much” to increase it’s weekly viewing numbers. NBN’s ratings dropped 4.3% compared to the previous footy dominated week.

Once again, just by a fraction, ABC took out 3rd place for last weeks ratings beating SC TEN by 0.3%. Ten must be concerned that Celebrity Masterchef and Australian Idol aren’t doing the business for them.

Check out the Top Programs and Ratings for last week…

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The National Ratings
Week ending October 03
Source: David Dale, Sun Herald Blogs

The curse of sci-fi is happening already — Flash Forward lost 300,000 viewers on its second outing. At this point in the week, the prime time audience shares are: Nine&GO 31.5, Seven&Still-no-new-station-because-they-keep-farting-around 25.5, Ten&ONE 17.7, ABC1&2 18.7, SBS1&2 6.7.

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I have had the distinct honour over the last 3 years to contribute to an ambitious and exciting publishing project titled: Age of Conversation. Initiated by Drew McLellan and Gavin Heaton, the Age of Conversation books (two so far) saw respected bloggers and marketers from around the world pool their talents to create a groundbreaking effort in collaborative publishing.

Now its on again. Drew and Gavin have decided to move forward with the 3rd installment and are calling for contributors to join the core of original writers who have returned for another edition.

Here are their two blog posts explaining all. Come and join the conversation…..

Drew McLellan

Gavin Heaton

Note: Call for authors has closed already. Fully subscribed within a few hours.

Here’s a few great posts from around the traps that recently caught my eye. Some good reading here:

Who are you? by Peter Kim

Swallowing the truth by Gavin Heaton

9 ways for luxury brands to use social media by Rohit Bhargava

Continuous partial media attention by Neil Perkin

One in five tweets are related to products by Brian Solis

Enjoy.

The future of successful marketing is relevance.

We now live in an age where consumers have developed selective hearing as a defense mechanism against being inundated by thousands of marketing messages every day. Your potential customers are time-shifting, downloading and channel surfing. Most of them research purchases online and many of them rely on the recommendations of those they respect in their social networks.

Interruption marketing is under threat. Customers are in control. You best give them what they’re looking for.

This warning extends to online marketers too.

Ranking highly in search (either organic or paid) isn’t good enough if you had to “game” the system to get there. Link-baiting and link farming often results in disappointment for the consumer who has wasted time visiting a site that doesn’t really address their needs, or lured them there under false pretenses.

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Posted by Matthew Creamer at Adage.com

Internet Now Commands 24% of Ad Spending to TV’s 22%

In what’s believed to be a first for a major ad market, internet advertising has overtaken TV ad spending in the U.K.

Web advertising now accounts for almost 24% of ad spending in the U.K., compared to TV, which has a 22% share. These figures come from a biannual report from Internet Advertising Bureau in the U.K. and were first reported by Reuters.

But before you get too excited, consider that the U.K. TV market is a highly restricted one with a massive player that doesn’t take ads (BBC) and one that’s been particularly battered during the recession. On top of that, online spending in the U.K. has been anything but immune to the recession, with its torrid rates of growth seen as recently as early 2008 falling off dramatically.

The new order is helped by the abundance of cheap computing technology and high broadband penetration in the U.K. And it doesn’t particularly come as a surprise when you consider that the TV market is so beat up that advertisers are increasingly hanging their hopes on a relaxation of rules barring product placement in programming.

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From Lara Sinclair of The Australian

RECLUSIVE radio owner Bill Caralis’s Tweed Radio & Broadcasting Co was found to have underpaid journalist Brooke Whitney, and has been ordered to make a $10,000 backpayment.

The ruling was handed down this month in the NSW Chief Industrial Magistrates Court after Whitney approached the Fair Work Ombudsman for help to ensure she was paid correctly.

The ombudsman, whose office is hailing the ruling as a victory in the fight to ensure journalists are paid correctly, helped Whitney, 25, launch a small claims application.

But Whitney says she is no longer working at the radio network after her hours were reduced shortly after she first approached the ombudsman.

“I was being paid less than a cadet,” Whitney says. “I was being paid $13 an hour.

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The Newcastle TV Ratings, week ending September 26

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

It is no surprise that last week all eyes were on the Rugby League semi’s and AFL finals. The AFL grand final helped SC TEN into the Top Ten Watched Programs for the week, however, not enough to give them higher ratings for the week. Our televisions were generally on NBN News and Football.

Read on for the results…

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The National Ratings
Week ending September 26
Source: David Dale, Sun Herald Blogs

The ABC easily beat Channel Ten last night, which should not happen on an Australian Idol night. Such is the power of the English provincial police that the ABC almost beat Channel Nine. These were the prime time audience shares: Seven 27.0 per cent, Nine 21.2, ABC1 21.1, Ten 18.3, SBS1 4.9, GO 3.2, ONE 2.5, ABC2 1.5, SBS2 0.4.

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