The Newcastle TV Ratings, week ending October 17

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

This week let’s not even start with NBN and PRIME in their usual 1st (31.7%) and 2nd (25.1%) positions in the Ratings.

Lets look at 3rd and 4th. Who took it out this week? With only the average scores scraping 18% audience share.

ABC ruled the roost to beat SC TEN again this week. It has been an up & down struggle between these two channels of late, but ABC took it out. Mind you they both couldn’t pull the numbers to make the Top Ten Programs watched this week.

Interesting though, ABC, has always kept a consistent average viewing percentage over the years (oldie but a goodie). However, SC TEN this time last year was in the 20% range and continues to roll-a-coaster through the ratings this year.

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Week ending October 17
Source: David Dale, Sun Herald Blogs

In a rare moment of full and frank disclosure, Channel Nine has released a rundown of how the stations have been attracting audiences this year. In the course of that report, Nine also reveals the name of the new digital station which Seven intends to launch in November. Apparently it will be called TBA. Here is the essence of Nine’s roundup …

Prime time audience shares for the week ending October 17: SBS1 5.1 per cent, SBS2 0.4; ABC2 15.9, ABC1 1.2; Ten 20.2, ONE 1.6; Nine 24.1, GO 2.4; Seven 29.0, TBA 0.0.
Prime time audience shares for the ratings year so far:
SBS 1&2 5.9
ABC 1&2 17.0
Ten & ONE 22.7
Nine & GO 26.6
Seven & TBA  27.8. Read the rest of this entry »

Source: Adnews 16 October 2009

There is a lack of loyalty to online news providers among Australian consumers, according to Nielsen data.

Nearly three-quarters (71%) of visitors to Fairfax Digital Media’s news sites in September 2009 also visited News Digital Media, and 69% of visitors to Ninemsn’s National Nine News website visited the news sites of Fairfax Digital Media.

More than four in five internet users (86%) consume user-generated content and of those people, 60% read blogs, up from just 48% in the previous 12 months.

Each week my Google reader is flooded with quality posts form around the world. Here’s a few that really stood out:

The Unspoken Role in Community Management by Amber Naslund

Mobile Ad Revenues to Top $4 Billion in 2015 from Techcrunch

Understanding how your customers use search will show you how to reach them in Anthill

Start-up Metrics that Matter from Carsonified (video)

The “R” in Social Media Revolution stands for “Rubbish” by the mercurial Julian Cole

Enjoy.

Which media will cross the digital divide?

It seems to me a that significant divide has opened up due to the digitisation of media.

The most obvious gulf is between the media who have embraced the digital future and those who haven’t. Think Huffington Post / Rupert Murdoch.

You see new media is more than just about electronic distribution and speed of production. Its more than pixels verses print (or radio waves or TV signals). New media has thrown the game wide open. Its hard to regulate and won’t be controlled by a handful of powerful owners.

New media involves an entirely new approach. It is challenging and mocking old media business models and embracing social media philosophies.

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Source: adnews

The amount of time spent on social media sites has nearly doubled from around 800,000 hours per month in August 2008 to 1.6 million hours per month in June 2009.

Online measurement company Nielsen has found time spent on social media sites was just behind entertainment, which had just over 1.6 million hours per month.

The number of Australians accessing social media sites has continued to grow in the past year, with Facebook’s unique audience surpassing eight million for the first time in August 2009.

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The Newcastle TV Ratings, week ending October 10

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Huge numbers this week for the Newcastle ratings. No surprise why, as the footy finals were on.

The NBN Grand Final coverage pulled in an outstanding 176,000 viewers, just for the one game. Mind you the Grand Final Presentation clocked up a large 122,000 viewers and even the Grand Final Entertainment for the night, “entertained” 109,000 people.

The top non-football show was Hey Hey’s controversial episode pulling in around 98,000. Then standard weekly shows and numbers follow through with the rest.

NBN averaged 36.2% for first place; Prime came up short with 21.0% for second place, ABC once again beat SC TEN with an average 19.9%. Where were you this week SC TEN only managing to accumulate 16.5% viewing audience?

See full results.

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The National Ratings
Week ending October 10
Source: David Dale, Sun Herald Blogs 

A combination of biffo and Hey Hey It’s Golliwogs (with both reunions repeated on GO – six hours of vintage television) gave Channel Nine a convincing win for the week. The prime time audience shares were: Nine&GO 31.1 per cent, Seven&Still-no-new-station-because-they-keep-farting-around-26.2, Ten&ONE 19.6, ABC1&2 17.8, SBS1&2 5.3.

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Source: Mumbrella

The Austereo duo of Hamish and Andy dominated the Australian Commercial Radio Awards in a ceremony which snubbed stablemate The Kyle & Jackie O Show despite it having previously had a strong presence on the shortlist.

The shortlist had been drawn up prior to the scandal of Kyle & Jackie O’s notorious lie detector segment, while the final round of judging coincided with the furore.

Hamish & Andy won the top prize of best on air team along with best networked program, best station promotion, and best multimedia execution. The show’s Sam Kavanagh won best show producer.

Meanwhile, 2GB’s Ray Hadley won three awards.

WINNERS (Section winners are labelled as Country, Provincial, Non Metropolitan and Metropolitan):

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Today I experienced first hand an example of how pervasive social media has become.

Australian Prime Minister Kevin Rudd is a master media manipulator. He has played his cards remarkably well across all media since ascending to the Labor leadership. He also jumped on the social media bandwagon fairly early and has dabbled ever since.

This morning, our workaholic PM obviously had a bit of rare spare time on his hands and was considering hitting the local cinemaplex to catch a flick. But first he had to let us know via Twitter and ask our opinion of his likely entertainment:

@KevinRuddPM: Thinking of going to the movies with T to see Julie and Julia with Meryl Streep. Any thoughts out there? KRudd

I happened to be online when our No.1 tweep said this and naturally I felt compelled to comment:

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