The National TV Ratings
Week ending October 31
Source: David Dale, Sun Herald Blogs

The prime time audience shares for the week were: Seven&7TWO 28.8 per cent, Nine&GO 26.4, Ten&ONE 20.8, ABC1&2 18.4, SBS1&2 5.7.

This was Pay TV’s account of itself: “The Saturday night broadcast of the third one day international cricket test between Australia and India, Live: Cricket: ODI Ind v Aus 3rd ODI S1, topped the week for STV with 214,000 viewers. The FOX Sports’ coverage of Live: Rugby Union: Bledisloe Cup was watched by 144,000 people, 66,000 watched Live: Cricket: Ford Ranger Cup and 65,000 watched Live: Football: A-League Bris v Newc (all on FOX Sports).

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Source: The Chronicle

TOOWOOMBA radio station 4WK’s parent company has been fined $8500 for underpaying one of its staff at a rate of just $6.66 an hour.

The Federal Magistrate’s Court in Brisbane imposed the penalty against Amalgamated Marketing Pty Ltd, which trades under that name and as radio station 4WK, after being prosecuted by the Fair Work Ombudsman.

The company admitted underpaying a full-time advertising consultant $15,000 over 19 months in 2006 and 2007.

Amalgamated Marketing admitted paying the consultant substantially below the Federal minimum wage and not paying her at all for some hours worked.

The company paid the consultant wages of just $250 a week, or just $6.66 an hour.

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Source: MediaSpy

This Sunday’s launch of 7TWO won’t be seen across Seven’s biggest affiliate as Prime Television delays the start of broadcasts of the new multichannel into Regional NSW and Victoria.

Prime are yet to commit to a start date and have told interested viewers inquiring about the new service that an announcement will happen soon.

Thank you for your enquiry. PRIME hopes to make an announcement on its multi-channels in the near future

Meanwhile, The Canberra Times report that 7TWO will not start until at least January next year.

Seven Queensland will commence broadcasting 7TWO from Sunday and as reported yesterday, Southern Cross Television have confirmed that they will commence broadcasting 7TWO from December 1st.

Editor’s note: Our agency hasn’t heard a peep out of Prime since the announcement of 7TWO, despite the relative interest from viewers and advertisers as to when we might see the launch.

According to ABC TV’s Media Watch last night, some stations in the Bill Caralis owned Supernetwork are not meeting their local content obligations under the Broadcasting Services Act. Caralis is relaying his Grant Goldman breakfast program around the network and claiming it to be local content.

Superstation spokesman Bob Scott said that they comply with local content
requirements and that no one had complained. However Media Watch presenter Jonathon Holmes said that ACMA says it has received a complaint and that ACMA will be investigating.

Holmes claimed that Bill Caralis was “cynically dudding his regional listeners.”

You can view the episode here on ABC online.

The Newcastle TV Ratings, week ending October 24

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

SC TEN this week is back on its game, reclaiming 3rd position on the ratings score board.

Although this week if it wasn’t for ‘Packed to the Rafters’ giving Prime a nice slice of an 85,000 viewing audience, it would have been in deep trouble. SC TEN just missed out on 2nd place by 1.1%!

What would happen I wonder without Prime’s favourite family?

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Week ending October 24
Source: David Dale, Sun Herald Blogs

Without doing anything special in the way of new programming, Channel Nine won the week. That’s because Ten is chipping away at Seven’s audience. It might be a different story next month when Seven launches its new channel. The prime time audience shares were: SBS1&2 5.5 per cent; ABC1&2 18.7; Ten&ONE 21.1; Seven&7TWO 26.9; Nine&GO 27.9.

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Source: Adnews

Channel Seven has finally unveiled plans for its new free-to-air digital channel, a broad entertainment channel 7Two that will begin broadcasting at noon from 1 November.

7Two will be broadcast on channel 72 and will offer a variety of general entertainment programs, movies, lifestyle programs and a number of British programs.

“We’ve been strategic in putting together a program schedule for 7Two that allows us to grow our audience between our two channels, without sacrificing one for the other,” Seven director of programming & production Tim Worner told media buyers and advertisers today (23 October).

He said the new digital channel was an extension of Seven’s primary channel.

“It is a complementary relationship that will go from strength to strength maximising the opportunities for our audience and clients,” he said.

The Sopranos, Six Feet Under, Murphy Brown and new episodes of The Jay Leno Show will screen five nights a week, with 7Two also offering themed nights of programming such as action and adventure, lifestyle and movies nights, including a large number of family titles secured through Seven’s contract with Disney.

Last night Gordon and I attended the October event of Social Media Club Sydney. It coincides with the release of our Sticky TV interview with Tiphereth Gloria about the formation and growth of Social Media Club Sydney (check it out).

Once again, the event was informative and well run. But what really stands out for me each time I attend a social media event such as this is the real life interaction and conversations between so many switched-on people.  I learn more from a few spontaneous discussions at these events than I ever will from a book or lecture.

Last night was no exception. Here are some of the fascinating people I chatted with (Twitter handles only):

@Emveem @Cancer_Research @acatinatree @NatFace @Eventmechanics @servantofchaos @bozisthebuzz @andrew303 @katetribe @zebrabites @planart

There were many more, so thanks to everyone for another excellent night.

The Newcastle TV Ratings, week ending October 17

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

This week let’s not even start with NBN and PRIME in their usual 1st (31.7%) and 2nd (25.1%) positions in the Ratings.

Lets look at 3rd and 4th. Who took it out this week? With only the average scores scraping 18% audience share.

ABC ruled the roost to beat SC TEN again this week. It has been an up & down struggle between these two channels of late, but ABC took it out. Mind you they both couldn’t pull the numbers to make the Top Ten Programs watched this week.

Interesting though, ABC, has always kept a consistent average viewing percentage over the years (oldie but a goodie). However, SC TEN this time last year was in the 20% range and continues to roll-a-coaster through the ratings this year.

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