The
launch of the News Performance Network this week is expected to give
NDM access for the first time to up to 40 per cent of the online
display advertising market, which is sold on a performance basis.
End of an era as Ray quits Nine7Feb08
Source: Michael Idato, Sydney Morning Herald
After three decades, veteran journalist Ray Martin has quit the
Nine Network.
Martin confirmed his departure this afternoon, but insisted the
split with his employer of 30 years was "the most amicable".
He said there was "no shouting, no trouble. [Nine CEO] David
Gyngell is a very good friend of mine, and we were very
amicable."
Popularity: 1%
Underbelly waits for DPP all-clear7Feb08
Source: Mark Buttler and Mark Dunn, heraldsun.com.au
THE future of Channel 9′s (NBN in Newcastle) $13 million series Underbelly could be decided by last-minute legal proceedings beginning today.
The Director of Public Prosecutions, Jeremy Rapke, QC, has secured an urgent viewing of the series before he decides whether to seek an injunction stopping its broadcast in Victoria.
A Supreme Court judge called prosecutors and defence lawyers together after serious concerns were raised about whether the show could prejudice a jury for the trial this year of a man who has pleaded not guilty to a gangland killing.
Popularity: 1%
News Digital clicks on to a bright idea7Feb08
Source: Lara Sinclair
, The Australian
NEWS
Digital Media has launched a performance-based network of advertising
spots on its websites to cash in on the growing popularity of
cost-per-click or cost-per-action advertising on the internet.
Popularity: 1%
New programs jostle for market share7Feb08
Source: Michael Bodey, The Australian
CONVENTION says the official television ratings year is a fait accompli: the Seven Network will win convincingly.
Yet
analysis of schedules for the official survey year, beginning on
Sunday, suggests there are many opportunities for Nine to wrest back
share from Seven.
Popularity: 1%
Bloody hell, let’s have another go7Feb08
Source: Lara Sinclair, The Australian
TOURISM
Australia looks set to finally dump the controversial $180 million
"Where the bloody hell are you?" global advertising campaign starring
model Lara Bingle, after calling a review of its advertising agencies.
Tourism
sources said the authority began what will be one of the year’s
biggest, hardest-fought and most coveted pitches in December, less than
a month after Labor came to power, although existing contracts do not
expire until June.
Popularity: 1%
Newcastle Foreshore Triathlon Success5Feb08
Sticky Advertising were heavily involved in the successful running of the recent Newcastle Foreshore Triathlon. The agency introduced new major sponsors Xerox Business Centre and Southern Cross TEN to the event and were minor sponsors themselves.
Sticky managed the advertising and promotion of the event, securing a significant on-air commitment from Southern Cross TEN and a host of PR opportunities for the organisers.
The Foreshore Triathlon has been run annually by the Newcastle Triathlon Club and is the premier triathlon event in Newcastle. The recent February 3 running was the 18th in the event’s history.
Sticky would like to thank Xerox Business Centre and Southern Cross TEN for their support, and congratulate the Newcastle Triathlon Club on another successful event
Popularity: 1%
Nielsen rules the airwaves31Jan08
Source: Michael Bodey, The Australian
ELECTRONIC
measurement of radio ratings remains a dream, although radio streamed
via the internet or mobile phones will be assessed in the new ratings
system implemented from 2009.
Incumbent ratings
provider, Nielsen Media Research, has won Commercial Radio Australia’s
competitive tender contract for radio ratings measurement in 2009-11
with a two-year opportunity for extension, beating Ipsos and Roy Morgan
Research.
Popularity: 1%
The year online meets the Olympics31Jan08
Source: Sally Jackson, Lara Sinclair, Michael Bodey, Simon Canning and Jane Schulze, The Australian
Editors Note: A detailed look at forecasts for Search, Talent, Media Buying, Radio, Regulation, Community, Advertising, Magazines and Production in 2008.
FROM web video to the writers’ strike fallout, industry heavyweights are saying 2008 will be big.
Popularity: 1%
On edge to see if party’s over31Jan08
Source: Simon Canning, The Australian
AFTER
years of buoyancy and growth the media industry is viewing 2008 with a
sense of trepidation, watching warily to see if the sliding sharemarket
will finally bring an end to the advertising honeymoon.
Popularity: 1%
Prime shot at ratings30Jan08
Source: Anita Beaumont, The (Newcastle) Herald
Prime Television’s Australian Open tennis has delivered the network a rare weekly ratings win in Newcastle.
In the week beginning January 20, Prime’s blanket tennis coverage dominated evening viewing in the Hunter, winning four of the seven nights.
Popularity: 6%








