Sticky is looking for a Digital Account Manager with great project management skills to join the team. The role is a crucial link between our growing client base and digital team. Its an important position so we’ll be taking our time to find the most suitable person for the job. All the details are here.

This statement just arrived via email  from Luke Grant dated 5 February 2010. I have spoken with Mr Grant to confirm that he was indeed the sender and wanted it published:

“Following what I consider my unfair dismissal from Radio 2HD after more than 4 successful years hosting the Luke Grant Show, an attempt for conciliation with Fair Work Australia to resolve my claim was yesterday unsuccessful.

Whilst I cannot reveal the details of the conciliation I can confirm that my nature is always to find compromise if possible.

I will now pursue my rights through a public hearing in the next couple of months where I will present witnesses who will help uncover the truth and clearly demonstrate the difficulties I found working in the environment of 2HD.

I strongly deny any suggestion by the management of 2HD that I have acted other than with professionalism and integrity in a high pressure role and plainly say I was effectively starved of support in my judgement.

I would again like to extend my gratitude to colleagues, listeners and advertisers of 2HD for their loyal support, encouragement and good wishes. Being dismissed a week before Christmas has made my circumstances very difficult and I will continue a strong and public campaign to be reinstated or compensated.”

No further comment will be made at this stage.

Is this a sign that Google feels the need to compete with the Bing advertising budget? Is it a bit of cheeky post-modern irony? I don’t know. But it sure was interesting to see that Google just ran an ad in the Superbowl coverage. Here it is…

As the Australian television ratings season kicks off, many network executives will be nervously watching the results.

OzTam has altered their measurement to include those with personal video recorders and it appears to be shaking up the results in a big way. The Seven network in particular is not impressed after their Australian Open Tennis coverage scored much lower ratings and some of their new season shows have received lukewarm figures.

Seven’s Desperate Housewives’ audience was down 25 per cent to 1.027 million in overnight viewing compared with live figures for the same week last year, while Gangs of Oz was down 20 per cent and Criminal Minds was down 16 per cent.

On a network basis, including the digital multichannels for each broadcaster, Seven’s audience numbers from 6am to midnight are down 7.4 per cent, while Ten is down 11.9 per cent, and SBS is down 8.1 per cent.

In contrast, the ABC is up 12.7 per cent and Nine is up 2 per cent.

Seems we’re in for an interesting year.

(Information sourced from The Australian)

Trade Promotion Optimisation helps products fly off shelves

Trade promotion optimisation involves analyzing and understanding what worked, what didn’t and why, in the retail trade and FMCG industry. In Australia its a fascinating field that we’ve been investigating lately.

It seems that most FMCG’s have highly sophisticated delivery chains but desperately need effective trade promotion optimisation to track the effectiveness of campaigns on stock movement.

Trade promotion optimisation software provides FMCG’s with the ability to quickly and accurately TRACK their sales and promotional funds, use sophisticated multi-causal models to confidently PREDICT consumer response to promotions, and streamline the entire promotions lifecycle to OPTIMIZE the price, volume and profit across their entire customer landscape.

We believe that integrating an online optimisation strategy can complete the sales and analytics cycle from FMCG supply chain, retailer and consumer.

Its an interesting area that we’ll be monitoring over the coming months.

Apps are another important media touch-point

We recently announced (rather excitedly) that our Inbound Marketing site GetSticky was now available as an iPhone app. A week later I was happy to inform you that MediaHunter had also become available through the iTunes Store as an app.

So what you ask? Good question.

Read the rest of this entry »

Media Hunter is now an iPhone app

We’ve been experimenting with iPhone apps a bit lately here at Sticky. Last week we launched GetSticky as an iPhone app and now the Media Hunter version is live too. Its all thanks to the guys at MotherApp.

Once again, its not earth-shatteringly amazing, its just another way to follow this blog and a fun experiment for us in the emerging world of apps. We do this so we can explore how they might be able to work for our clients in the future. And with the imminent release of the iSlate / iTablet we think the apps market is going to explode.

If you’d like to you can download the app here: http://itunes.apple.com/hk/app/media-hunter/id351983688?mt=8

All reviews and downloads will be greatly appreciated.

Enjoy.

Last year's Tour de Kids riders

In early March I will be riding in the Tour de Kids, an annual cycling challenge raising vital funds for a variety of children’s charities. My charity for this event is the Starlight Children’s Foundation.

Starlight are dedicated to granting a once in a lifetime, life changing experience to wish children who are referred by qualified health professionals. Starlight’s aim is to create long lasting memories for the wish child and their entire family.

Sadly Starlight has had to cut down on the amount of wishes granted throughout Australia because of funding. I’m hoping that we can turn this around and help Starlight grant the wishes of serious ill children all over the country by donating to Tour De Kids for 2010.

The fundraising target I have been set is $1000 but I’d love to show the corporate community how bloggers and social media types (i.e. you) have the ability to band together for a good cause…how the long tail of an online community can collectively achieve great results.

Every dollar can help, so your contribution – large or small -  to my fundraising efforts will be enormously appreciated.

You can donate here on my Tour de Kids Page.

I will be riding on behalf of one of the event’s major sponsors, Colliers International and will be covering the event for them online via a dedicated blogsite and Twitter (links coming soon) so everyone can see the action and follow the ride.

The event is fairly demanding with an average distance of 150km per day and some hilly terrain. The second last day from Canberra to Bowral is around 190km, so I’ll be suffering plenty but knowing that its all for a great cause and worth every bit of it.

Read the rest of this entry »

Source: The Spy Report

Newcastle viewers love their digital channels, according to the first official release of channel viewing habits released this week.

GO!88, a part of the NBN/Nine Network, is Newcastle and the Hunter’s favourite channel, followed by ABC2 and Prime’s 7Two, while Southern Cross Ten sports channel One is the least watched.

The biggest nights for digital viewing in the Hunter are Thursday, Friday and Saturday, when the new channels account for as much as 10 per cent of viewing between them.

The reruns line-up of Get Smart, Hogan’s Heroes, Seinfeld and a movie on GO! snared 4.6 per cent of all Saturday night viewers in week three.

Prime TV network program manager Trevor Clarke has told The Newcastle Herald programs on digital channels were generally chosen to avoid cannibalising the ratings of main channels.

“If the program scheduled on Prime is attracting a mainly over-35 female audience, then our 7Two program will be targeted to young males, or vice versa,” Mr Clarke said.

“7Two is carefully scheduling programs like Ugly Betty to support what is happening on Prime, not to compete with it.”

Digital channels across the Hunter have attracted a combined 6.7% share, just behind SBS ONE on 7.4.

The Get Sticky iPhone app

Here’s a fun little project we’ve been doing at Sticky. We’ve just launched the Get Sticky iPhone app with a little help from the guys at MotherApp.

Its basically the Get Sticky blogsite for your iPhone. Nothing life-changing but we’re proud of it all the same. It allows you to stay up to date with all the latest Inbound Marketing news and tips plus our weekly industry website ratings…all from your iPhone.

You can download it here for FREE.

Like I said, its probably not going to change your life, but we’d really appreciate your support to help our little app get some traction in the crowded apps marketplace. Please download it to your phone (or computer thru iTunes) and give us a nice review, then tell your friends.

Thanks in advance for your support.