Selling B2B? Meet the buyer
5Aug13

Achieving the right tone for your potential readers and buyers can be challenging when you are selling B2B.

Readers looking for high-authority content often skim past the content that’s not of interest. Conversely, more basic content will still be key to prospects who lack the understanding of your products or services. Meanwhile, writing high-end content all the time can put your product unnecessarily out of reach of their needs.

Do you understand your B2B buyer? This handy infographic by Acquity Group helps explain who they are and their online habits.

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[Infographic] The effect of social media on commerce
24Jul13

The use of social media platforms is growing at an exponential rate. In fact, in the past 7 seven years the use of social media has grown 365 percent. With most of us now spending a considerable amount of time online and in social networks, it is inevitable that many companies are focusing their attention on social commerce.

With this in mind the team at Fedeltapos in Australia have compiled this great infographic about the effect of social media on commerce.

And if you’d like to keep up to date with the latest online marketing strategies and tips, please subscribe to my free newsletter –>

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The power of a focused community
15Jul13

In the last few years I have witnessed something remarkable. A broad community of “digital enthusiasts” has gradually banded together realising that the sum is always greater than the parts.

These people were originally only connected online via social networks but then they started meeting at coffee mornings and soon the conversation drifted to “what else can we do”.

Before long there were monthly events where this community could meet, socialise and learn more. More coffee mornings also sprung up allowing even more people to connect in real life.

Naturally, many in this community started doing business with each other and introducing others to the group.

The potential of this community began to be seen and so a taskforce was formed to help harness its collective power. This served to place decision makers and influencers at the same table with the same broad goals for the community.

Others began to take notice. Big initiatives became realistic. Things started to happen.

Which brings us to today.

The community I am referring to is in my home town of Newcastle. What has been for years referred to as “Steel City” or “Coal Town” is now mining nerds. What began as a loose collection of “digital enthusiasts’ now constitutes a serious digital ecosystem.

  • A growing collection of small tech start-ups and digital agencies.
  • An industry taskforce at HunterDiGiT with a strong agenda for the region.
  • An Open Innovation event connecting major organisations with the local innovation community.
  • An ambitious annual industry event, DiG Festival, which aims to attract participants from throughout Australasia.
  • A University and TAFE who are increasingly embracing change and engaging with the community.

You really get the feeling that this is just the beginning. There is so much more to come.

And its all the result of a bunch of passionate people working together to focus on the big picture. Its not about the individual or personal reward, instead its for the collective good of the region. It relies heavily on collectively supporting any initiative that will benefit the wider community.

If you live in this region, get on board, get involved and support those who are trying to make a difference.

If you live elsewhere, be reassured that this can also happen in your region. Change isn’t easy but there’s no denying the power of a focused community.

Humour sells in Australian Advertising
3Jul13

Although there’s a much-repeated adage in advertising that “sex sells,” it seems that Australians are more likely to respond to an advert that makes them laugh. A recent survey from Adobe and Edelman Berland reported that 79% of respondents preferred humorous ads over any other type, and that 95% of consumers polled believed that advertising was capable of influencing their behaviour. If you look at many of the most successful marketing campaigns over the past few years, the majority employ humour in some way. Both traditional and online businesses are embracing a quirky sensibility to make their customers laugh, and enjoying the resulting profits.

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PwC predicts advertising market to lift, led by online
1Jul13

Source: Adnews

The PwC Entertainment and Media Outlook 2013-2017 has predicted the overall ad market to lift at an compound annual growth rate (CAGR) of 2.7% to $13.18 billion.

Pay TV and digital will track the highest growth as online advertising is set to overtake free-to-air TV as the highest revenue-generating sector. Newspapers and consumer magazines will continue their downwards trajectory.

(click on each sector headline to read full details from Adnews)

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Do better email marketing with 99designs (plus free templates)
27Jun13

99design email templatesDid you know that small and medium-sized businesses now spend the biggest share of their marketing budgets on email campaigns – 15 percent on average according to an iContact study.

And it’s no wonder when you consider how valuable a good email database can be for your business. Its an important part of the inbound marketing process. There’s no point attracting all those visitors to your site if you aren’t going to maintain some dialogue with them. That’s what email marketing can do.

But with the flood of emails customers and prospects receive these days, it’s more important than ever for companies to deliver stand-out design to inboxes.

That’s why 99designs have decided it was time to give emails their own dedicated spot on their very popular design marketplace.

To celebrate the launch of their Email Design category, 99designs ran a contest asking designers to create three irresistible templates in four color options for our customers to download for FREE.

[Click here to download your free templates and get started!]

Check them out and start emailing.

And if you’d like to know more about inbound and email marketing, why don’t you sign up to the Sticky Marketing Tips newsletter? Its full of really useful info that you can use in your next email campaign.

Just subscribe over here——————————————–>

Selling Social: How Companies Are Connecting with Social Media [Infographic]
26Jun13

When it comes to selling online, not all social media platforms are created equal.

Have you noticed more ads lately on the social media sites  you use? There’s a good reason for that. Companies are trying to dip into the massive pool of social media users; what platforms are they using – and how is that likely to change?

This infographic – Selling Social: How Companies are Connecting with Social Media – explains which platforms companies are using, which they feel are most important, the reasons why they are using social media and what the future holds

Source: Social Media Examiner, “2013 Social Media Marketing Industry Report”

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Calling all innovators: Open Innovation Newcastle has $60,000 in grants for you in July
21Jun13

If you’re an entrepreneur/developer/designer/sales driver interested in being funded to develop innovative solutions to problems worth solving, then Open Innovation Newcastle is the event for you. With four $15,000 grants up for grabs you don’t want to miss this.

If you’re  interested in being funded to develop innovative solutions to problems worth solving then register your interest to come along to PwC’s Open Innovation Newcastle event on the weekend of the 27th/28th July 2013.

At the event you will have the opportunity to:

  • Engage with Newcastle’s largest businesses, mentors, startup advisors and other entrepreneurs.
  • Learn about Newcastle businesses and the innovation challenges they are looking to solve through open collaboration with the entrepreneurial community.
  • Develop prototype solutions and pitch direct to businesses and investors.

Through the Innovate NSW program, Deputy Premier Andrew Stoner and the Department of Trade and Investment are providing $15,000 funding for each of the four most promising solutions to develop minimum viable products.

Visit the website to find out more.

The Open Innovation Newcastle event is proudly supported by Hunter DiGiT.

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4 digital marketing trends in 2013
14Jun13

Digital marketing is evolving at an incredible pace. There is a wide range of effective tools, technologies and platforms delivering exciting changes to the digital marketing world this year.

The infographic, The Top 4 Digital Marketing Trends for 2013, provides a comprehensive analysis of tools and technologies defining the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013.

It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement. Thanks to the team at DCI for this excellent piece.

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Levels of contact
5Jun13

The blogosphere can be a wonderful source of information. We all regularly trawl it looking for great ideas, inspiration and help.

The thing is, it is really only a starting point.

Most good bloggers are happy to share information, but they’re probably going to draw a line at sharing the really good stuff. And fair enough too. Most bloggers are in business and need to keep the very best ideas for their clients.

You see, good online marketers understand that there are levels of contact; social media, blogs, databases and clients. Accordingly, there are levels of information they are willing to share at each point of contact; general information, detailed information and high level / high value information.

It sort of looks like this very detailed graph I drew on a napkin:

photo4

Which leads me to this….

My team and I at Sticky have just launched a new Marketing Tips Newsletter. It is full of really useful online marketing information, much higher level than what I blog about here or over at GetSticky. Its not spammy and its not hard sell. Its the next step up as a level of contact for people interested in seriously improving their marketing results.

So, I invite you to subscribe via the form in the sidebar ———->

If you like the newsletter, keep on reading and tell your friends. If you don’t, then just unsubscribe. No harm done.

See you on the other side.