Digital Marketing Consultant | Craig Wilson - Part 3

10 social media statistics and tips that might make you rethink your social strategy
20Nov13

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I just came across this fascinating post full of stats about social media usage. It was written by and published on Buffer.

If you’re managing social media for your business, you will be interested to know about some of the most surprising social media statistics this year.

You can read the full post here, but I thought there was too much great info that I needed to share with you. Here are ten that might make you rethink the way you’re approaching social media:

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SEO Before and After Penguin 2.1
7Nov13

There has been a lot of talk about the death of SEO in the last 12 months. The “Panda” and “Penguin” updates by Google have certainly stirred up the online marketing community, with many suggesting that “Penguin penalties” mean that search engine optimisation no longer works or is not a viable tactic. I disagree wholeheartedly.

SEO is still the most effective means of delivering high quality, qualified traffic to a website. In fact, after 8 years of studying and optimising websites, I believe good SEO is more effective than ever.

Notice how I said “good SEO”?!

The Google Panda and Penguin updates punish BAD SEO. You know, the spammy link building, keyword stuffing, really blatant reader-unfriendly stuff. And so it should. Its crappy.

All Google has been trying to do is eliminate the rubbish so that they can serve up higher quality content to their users. If you are doing the right thing you should have nothing to worry about. In fact, my experience has been that every major Google algorithm update has actually benefited my clients.

Last week my team and I met up with a major client for an annual review. We have spent the last year working hard with them on a great website full of excellent content. We did an enormous amount of SEO work for them during this time. Here are some of their year-on-year stats:

  • Overall traffic grew 223%
  • Traffic from organic search grew 652%
  • Non-brand related search traffic grew 1112%
  • Conversions grew 196%

Try telling this customer that SEO doesn’t work. Done properly, search engine optimisation works amazingly well and will continue to do so for quite some time.

Nonetheless, the rules have changed and this has caught a lot of bad operators out. This infographic from DCI neatly explains the changes to SEO since Penguin.

If you’d like to know more about good SEO and online marketing feel free to subscribe to my newsletter or email me craig@stickyads.com.au

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[Infographic] Transmedia storytelling in 5 steps
4Nov13

Its not easy being a brand storyteller in a transmedia world. Between constantly changing technology, tight budgets, and interaction from consumers in new and unprecedented ways; brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.

According to Getty Image’s latest infographic, effective transmedia storytelling offers consumers: more new experiences; longer extendable campaign lives; stronger emotional connections to brands; and, the ability for businesses to engage with new or jaded audiences to send brand loyalty soaring via this new media experience. For this reason, becoming effective storytellers in the transmedia marketplace is something that should be top of mind for marketers, advertisers and business decision makers.

The good news is you don’t need to analyse the science behind effective brand storytelling as this new transmedia storytelling infographic has done it for you in five easy steps.

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How to optimise for Facebook Graph Search
25Oct13

Facebook have made many changes in the last few years. It appears their aim is to bridge the gap between companies and consumers to drive commerce, and, of course, attempt to take online advertising market share from away from Google. To do that, they have been improving their search capabilities, leading to Graph Search.

With more consumers beginning to use Facebook for searches, it’s important that your business is in a position to benefit.

In this infographic, Right On – No Bull Marketing shows you how to optimise your company’s Facebook page for Graph Search. It includes most things you need to get high Graph Search rankings to drive customer traffic to your local business.

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How smart marketers are using social media to acquire new customers
11Oct13

Did you know that 72% of B2C marketers have acquired a customer through Facebook? Or that B2B marketers have found LinkedIn 277% more effective than Facebook or Twitter for acquiring new customers?

Did you know that SEO is still almost 3 times more effective than Social Media or Pay Per Click for generating leads? It’s true.

This nice infographic from the team at Wishpond spells it all out.

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INFOGRAPHIC: Adventures in Online Learning
17Sep13

Online learning has been around in some form for quite a while now. For example, in 1962 Stanford University implemented a type of online education that allowed students and teachers to communicate with each other with instructions and notes online. Data packets were sent between parties to complete assignments and monitor progress.

By 2009 more than 4.5 million students take online classes, with a Master of Science in Business Administration (MBA) being the top degree offered in the United States. While today an estimated 1 out of 4 college students are enrolled in at least one online classes. Currently, 83% of all U.S. institutions that offer online courses say they expect an increase in online enrollment in the coming decade.

Eduventures, the marketing research firm, predicts that hundreds of nonprofits will seek to move online more aggressively, as a way to compete with for-profit schools.

This infographic examines the history of online learning, takes a glimpse at the future and discusses the pros and cons. Enjoy.

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Selling B2B? Meet the buyer
5Aug13

Achieving the right tone for your potential readers and buyers can be challenging when you are selling B2B.

Readers looking for high-authority content often skim past the content that’s not of interest. Conversely, more basic content will still be key to prospects who lack the understanding of your products or services. Meanwhile, writing high-end content all the time can put your product unnecessarily out of reach of their needs.

Do you understand your B2B buyer? This handy infographic by Acquity Group helps explain who they are and their online habits.

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[Infographic] The effect of social media on commerce
24Jul13

The use of social media platforms is growing at an exponential rate. In fact, in the past 7 seven years the use of social media has grown 365 percent. With most of us now spending a considerable amount of time online and in social networks, it is inevitable that many companies are focusing their attention on social commerce.

With this in mind the team at Fedeltapos in Australia have compiled this great infographic about the effect of social media on commerce.

And if you’d like to keep up to date with the latest online marketing strategies and tips, please subscribe to my free newsletter –>

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The power of a focused community
15Jul13

In the last few years I have witnessed something remarkable. A broad community of “digital enthusiasts” has gradually banded together realising that the sum is always greater than the parts.

These people were originally only connected online via social networks but then they started meeting at coffee mornings and soon the conversation drifted to “what else can we do”.

Before long there were monthly events where this community could meet, socialise and learn more. More coffee mornings also sprung up allowing even more people to connect in real life.

Naturally, many in this community started doing business with each other and introducing others to the group.

The potential of this community began to be seen and so a taskforce was formed to help harness its collective power. This served to place decision makers and influencers at the same table with the same broad goals for the community.

Others began to take notice. Big initiatives became realistic. Things started to happen.

Which brings us to today.

The community I am referring to is in my home town of Newcastle. What has been for years referred to as “Steel City” or “Coal Town” is now mining nerds. What began as a loose collection of “digital enthusiasts’ now constitutes a serious digital ecosystem.

  • A growing collection of small tech start-ups and digital agencies.
  • An industry taskforce at HunterDiGiT with a strong agenda for the region.
  • An Open Innovation event connecting major organisations with the local innovation community.
  • An ambitious annual industry event, DiG Festival, which aims to attract participants from throughout Australasia.
  • A University and TAFE who are increasingly embracing change and engaging with the community.

You really get the feeling that this is just the beginning. There is so much more to come.

And its all the result of a bunch of passionate people working together to focus on the big picture. Its not about the individual or personal reward, instead its for the collective good of the region. It relies heavily on collectively supporting any initiative that will benefit the wider community.

If you live in this region, get on board, get involved and support those who are trying to make a difference.

If you live elsewhere, be reassured that this can also happen in your region. Change isn’t easy but there’s no denying the power of a focused community.

Humour sells in Australian Advertising
3Jul13

Although there’s a much-repeated adage in advertising that “sex sells,” it seems that Australians are more likely to respond to an advert that makes them laugh. A recent survey from Adobe and Edelman Berland reported that 79% of respondents preferred humorous ads over any other type, and that 95% of consumers polled believed that advertising was capable of influencing their behaviour. If you look at many of the most successful marketing campaigns over the past few years, the majority employ humour in some way. Both traditional and online businesses are embracing a quirky sensibility to make their customers laugh, and enjoying the resulting profits.

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