Although there’s a much-repeated adage in advertising that “sex sells,” it seems that Australians are more likely to respond to an advert that makes them laugh. A recent survey from Adobe and Edelman Berland reported that 79% of respondents preferred humorous ads over any other type, and that 95% of consumers polled believed that advertising was capable of influencing their behaviour. If you look at many of the most successful marketing campaigns over the past few years, the majority employ humour in some way. Both traditional and online businesses are embracing a quirky sensibility to make their customers laugh, and enjoying the resulting profits.
The PwC Entertainment and Media Outlook 2013-2017 has predicted the overall ad market to lift at an compound annual growth rate (CAGR) of 2.7% to $13.18 billion.
Pay TV and digital will track the highest growth as online advertising is set to overtake free-to-air TV as the highest revenue-generating sector. Newspapers and consumer magazines will continue their downwards trajectory.
(click on each sector headline to read full details from Adnews)
Did you know that small and medium-sized businesses now spend the biggest share of their marketing budgets on email campaigns – 15 percent on average according to an iContact study.
And it’s no wonder when you consider how valuable a good email database can be for your business. Its an important part of the inbound marketing process. There’s no point attracting all those visitors to your site if you aren’t going to maintain some dialogue with them. That’s what email marketing can do.
But with the flood of emails customers and prospects receive these days, it’s more important than ever for companies to deliver stand-out design to inboxes.
That’s why 99designs have decided it was time to give emails their own dedicated spot on their very popular design marketplace.
To celebrate the launch of their Email Design category, 99designs ran a contest asking designers to create three irresistible templates in four color options for our customers to download for FREE.
Check them out and start emailing.
And if you’d like to know more about inbound and email marketing, why don’t you sign up to the Sticky Marketing Tips newsletter? Its full of really useful info that you can use in your next email campaign.
Just subscribe over here——————————————–>
When it comes to selling online, not all social media platforms are created equal.
Have you noticed more ads lately on the social media sites you use? There’s a good reason for that. Companies are trying to dip into the massive pool of social media users; what platforms are they using – and how is that likely to change?
This infographic – Selling Social: How Companies are Connecting with Social Media – explains which platforms companies are using, which they feel are most important, the reasons why they are using social media and what the future holds
Source: Social Media Examiner, “2013 Social Media Marketing Industry Report”
If you’re an entrepreneur/developer/designer/sales driver interested in being funded to develop innovative solutions to problems worth solving, then Open Innovation Newcastle is the event for you. With four $15,000 grants up for grabs you don’t want to miss this.
If you’re interested in being funded to develop innovative solutions to problems worth solving then register your interest to come along to PwC’s Open Innovation Newcastle event on the weekend of the 27th/28th July 2013.
At the event you will have the opportunity to:
- Engage with Newcastle’s largest businesses, mentors, startup advisors and other entrepreneurs.
- Learn about Newcastle businesses and the innovation challenges they are looking to solve through open collaboration with the entrepreneurial community.
- Develop prototype solutions and pitch direct to businesses and investors.
Through the Innovate NSW program, Deputy Premier Andrew Stoner and the Department of Trade and Investment are providing $15,000 funding for each of the four most promising solutions to develop minimum viable products.
The Open Innovation Newcastle event is proudly supported by Hunter DiGiT.
Digital marketing is evolving at an incredible pace. There is a wide range of effective tools, technologies and platforms delivering exciting changes to the digital marketing world this year.
The infographic, The Top 4 Digital Marketing Trends for 2013, provides a comprehensive analysis of tools and technologies defining the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013.
It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement. Thanks to the team at DCI for this excellent piece.
Levels of contact5Jun13
The blogosphere can be a wonderful source of information. We all regularly trawl it looking for great ideas, inspiration and help.
The thing is, it is really only a starting point.
Most good bloggers are happy to share information, but they’re probably going to draw a line at sharing the really good stuff. And fair enough too. Most bloggers are in business and need to keep the very best ideas for their clients.
You see, good online marketers understand that there are levels of contact; social media, blogs, databases and clients. Accordingly, there are levels of information they are willing to share at each point of contact; general information, detailed information and high level / high value information.
It sort of looks like this very detailed graph I drew on a napkin:
Which leads me to this….
My team and I at Sticky have just launched a new Marketing Tips Newsletter. It is full of really useful online marketing information, much higher level than what I blog about here or over at GetSticky. Its not spammy and its not hard sell. Its the next step up as a level of contact for people interested in seriously improving their marketing results.
So, I invite you to subscribe via the form in the sidebar ———->
If you like the newsletter, keep on reading and tell your friends. If you don’t, then just unsubscribe. No harm done.
See you on the other side.
As social networks grow and mature it has become inevitable that revenue streams such as advertising have become a key aspect of their long-term viability.
It is now predicted that social media ad revenues will to grow to $11 billion dollars by the year 2017 and so social advertising has become a huge topic of interest amongst marketers. In fact, Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013, according to the latest estimates.
As Salesforce Marketing Cloud VP Peter Goodman notes, “Social ads reach the audience in which you’ve invested a lot of money and time into nurturing. You can see which audiences are engaging the most, so you can ensure that your ads are being bought correctly and you’re actually growing your fan base based on true data.”
This new infographic from Salesforce looks at the current state of the social ads ecosystem, including why you should consider using social ads.
I’m very proud to announce the launch of the DiG Festival. Its an idea that has been several years in the planning but is now officially underway.
For over two years I have been proposing a festival for Newcastle along the lines of SXSW Interactive in Austin,Texas. We’ve had some really good discussions about it at The Lunaticks Society events and Newcastle Coffee Mornings, as well as a “toe-in-the-water” event last year with Hunter DiGiT.
Now The DiG Festival (Design + Interactive + Green-tech) is becoming a reality and you’re invited to be an important part of it.
DiG will be held in Newcastle in the historic City Hall from 2-5 October 2013.
DiG will feature a series of Keynote Presentations, Panels, Performances and Workshops lead by international, national and local industry leaders. There will be a strong emphasis on innovation, entrepreneurial spirit and ethical business.
DiG has also partnered with local tech accelerator Slingshot to conduct a Start-up Awards program during the event, with one company to receive up to $50,000 investment plus mentoring and professional advice by industry leaders.
We have already attracted several major speakers to anchor the event and ensure that it is seen as a truly national or international event and have many more on the way. Our aim is to create a vibrant social activity and fun with a Welcome Function, Awards Evening and Cocktail Evening as well as sponsor events that extend well beyond the conference venue.
How can you get involved?
A major event like DiG is only as good as the people and organisations involved. We’re looking for:
- Speakers and panel discussions with exciting ideas to present
- Sponsors and Exhibitors looking to reach thought leaders and motivated customers
- Attendees looking for inspiration ideas and great time
- Start-ups to demo their ideas and compete for $50,000 in seed funding
The DiG Festival is designed to help the whole industry, not just in Newcastle, but around Australasia. Its success will require a major team effort. You’re invited to be part of that team. Get involved and lets create an amazing event.
Who’s behind the DiG Festival?
DiG will be run by Steph Hinds from Growthwise, Tracy McKelligott from Eclipse Media and Events and me and my team at Sticky. The event has the support of Newcastle City Council, Hunter DiGiT and Slingshot.