NLYZR - How effective is your website?

Since launching NLYZR this year we have been able to generate free reports on over 1000 websites, mostly from Australia. It has given us a fascinating insight into the state of Australian web design industry.

Here are some of the statistics that have emerged after testing 1000 websites:

• Average NLYZR score = 39 /100

• Highest score = 100/100 (well-known US-based site. Several Australian sites have scored high 90’s)

• Lowest score = 2/100 (this site had been outsourced to India by an Australian web designer)

• Only 25% of sites tested have GOOD search engine optimisation. Not great SEO, just acceptable SEO.

• Approximately 42% of sites tested achieved GOOD social media scores. This may be skewed by the large number of our Twitter-savvy followers who have submitted sites to NLYZR. 42% seems a little high to us.

• 19% of sites tested received a GOOD Traffic Conversion score. It amazes us that so many businesses have sites with little or no conversion strategies in place. This appears to be a major issue in Australian websites and web design.

NLYZR has only been running a few months, so we’ll continue to report on the state of Australian websites as the year progresses.

The Newcastle TV Ratings, week ending September 19

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

Newcastle seems to go through trends. When something is on that we like, we go all out and watch it, just it! We are interested right now in what’s on in the News (NBN being that), every day of the week and Footy Finals (once again NBN). We like to watch renovations and also day dream of getaways (once again all NBN).

We do occasionally like watching animals being saved and funny disfunctional families (Prime), but that seems to be it. No one else seems to want to cross over into other programs or featured sports on TV just at this stage. We like a routine and it seems so does the ratings, with NBN once again taking out the winning spot with an average of 37.1% viewing audience. This week though Prime managed to defeat ABC.

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The National Ratings
 Week ending September 19
Source: David Dale, Sun Herald Blogs

These were the prime time audience shares for the week: Nine and GO 28.9 per cent, Seven 27.5 per cent, Ten and ONE 20.7, ABC1&2 17.7, SBS1&2 5.2. This was Pay TV’s account of itself: “Melbourne designer Anthony Capon defeated William Lazootin and Lauren Vieyra in the finale of the designer competition, Project Runway Australia: Finale. The Wednesday night broadcast on Arena achieved a season high 191,000 viewers for the second series of the program. America’s Next Top Model on FOX8 was watched by 157,000 people, NCIS on TV1 was seen by 143,000 subscribers, The Simpsons on Fox 8 133,000 and the Disney Channel premiere of Wizards of Waverly Place: The Movie was watched by 119,000 people. Deadliest Catch on Discovery Channel had a year-to-date biggest audience of 118,000 people, Property Ladder on Lifestyle was viewed by 101,000 people and Summer Heights High on Comedy Channel was seen by 60,000 people.

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So its a year since the big crash of 2008. For many businesses its been a year of pain, staff cut-backs, revised budgets and knife-edge survival.

Last year, as it became apparent that the economy was about to go down the toilet, I opined that we were experiencing a turning point in media and marketing history. Old media models were under threat, new media was on the rise. Media consumption habits were changing rapidly and savvy marketers were aware of this. I suggested that the looming economic crisis would only hasten these changes.

Now, as the world lurches out of the worst of the downturn it appears significant change has taken place and the ones who are struggling to cope are those sticking to their old methods.

Many businesses have already charted a new course in the new economy, but for those just beginning to think about their marketing plans here are 7 new marketing rules for the recovery economy:

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The Newcastle TV Ratings, week ending September 12

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

You can easily tell when you look at the ratings this week that it’s getting into footy final season. NBN has extremely high ratings compared to the others, averaging around 35.5%, then SC TEN failing to make a top conversion this week with a 15.6% audience share. Only Primes ‘Packed to the Rafters’ and ABC’s ‘George Gently’ made the Top Ten Most Watched Programs this week, other than that it was completely dominated by NBN.

ABC1 should be happy with yet another strong showing this week, once again putting the boot into Prime and SC TEN to finish second.

Check out all the figures…

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GO, the new digital channel launched  recently by Nine has been building enough momentum to begin overtaking SBS.

Last night (13 Sep 09) saw Go pull in a bigger average audience than SBS’s main channel for the first time since launching on 9 August.

According to preliminary ratings from OzTam, Go’s audience share on Sunday was 3.7 per cent, while SBS1 was on 3.5 per cent. The other new digital channel ONE, a dedicated sports station owned by TEN, finished behind SBS on 2.3 per cent.

Australian TV share for Sunday 13 Sep 09:

• Seven: 27.1%
• Nine: 24%
• ABC1: 21%
• Ten: 17.5%
• GO!: 3.7%
• SBS1: 3.5%
• ONE: 2.3%
• ABC2: 0.8%
• SBS2: 0.3%

Week ending September 12
Source: David Dale, Sun Herald Blogs

One day can make all the difference. Until Saturday, Channel Seven was winning the week, but Saturday night’s audience boost for Channel Nine (with tiny help from GO) led to these audience shares for the week: Nine and GO 28.1 per cent; Seven 27.9 per cent; Ten and ONE 20.8; ABC1 and ABC2 1.3; SBS and SBSTWO 5.8.

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From David James in BRW Magazine 3-9 September 2009

Managers rely heavily on advertising to make sales – but what if advertising fails to keep up with audiences.

A research note written in July by Matthew Robson, 15, for the investment bank Morgan Stanley in London has caused a stir among fund managers trying to assess the future of the media.

The note, described by the back as “one of the clearest and most thought-provoking insights we have seen”, alluded to a deep problem in the media business that has yet to be solved.

Advertising, the main revenue source of most forms of commercial media, is losing its credibility and means of access.

Robson opined that even in an online environment, teenagers find advertising “extremely annoying and pointless”.

Viewed as a product, advertising has demonstrated almost no innovation for decades. An advertisement in a newspaper or on television is little different to an ad of 50 years ago and online equivalents are mainly old-media techniques migrated into the digital environment. Ads on websites, for example, are typically electronic versions of those of either print of television. The technology may be more sophisticated but the basic structure and tactics have altered little.

The one exception is the introduction of am online search capability, probably the only seminal change since the Second World War. This favours new media and has changed the economics of advertising.

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The Newcastle Ratings, week ending September 6

Note: These ratings results are compiled using the combined resources of SC TEN, NBN & Prime’s weekly AGB Nielsen Media Research reports.

ABC1 has been the big mover in Newcastle of late, performing very well again last week.

This weeks ratings show some very interesting numbers. Probably because NBN is all over both the most watched programs board and the stations ratings there is not much competition left? Prime literally just scraped through with second place on the ratings this week by 0.1% to beat ABC1, whereas SC Ten was down again finishing 4th.

You are looking at NBN with a 36.2%, Prime 20.3%, ABC 20.2% & SC Ten 16.1%.

Read on to see all the results…

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