Online reputation monitoring: The ultimate guide [infographic]

One of the biggest fears we hear daily from organisations expanding their online presence is how do they protect their online reputation? Its a valid question.

Here are some great tips from the team at Trackur in the form of a very nice infographic. To summarise:

  • Identify your reputations – monitor names brand names, company names, product names and variations.
  • Quantify your audience – who has a stake in your online reputation?
  • Understand your goals – how are you going to measure the whether your reputation is improving?
  • Specify your needs – what tools do you require and what sources do you need to monitor?
  • How will you monitor? – what processes are in place to be alerted and respond to issues?
  • Who will monitor the conversations? – who are you entrusting with managing and responding to online reputation issues?


The ultimate guide to monitoring your online reputation

Posted under Infographics, Online

Written by Craig Wilson

2 Responses to “Online reputation monitoring: The ultimate guide [infographic]”

Great info-graphic! Social Monitoring is a growing industry and is extremely important for any business. The major issue is finding the right people to monitor your brand.

Comment by Collabo - Internet Marketing on February 21st, 2013

Thanks so much for sharing, we’re glad you found our infographic valuable!

Comment by Erin Jones on February 27th, 2013

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