Online reputation monitoring: The ultimate guide [infographic]20Feb13
One of the biggest fears we hear daily from organisations expanding their online presence is how do they protect their online reputation? Its a valid question.
Here are some great tips from the team at Trackur in the form of a very nice infographic. To summarise:
- Identify your reputations – monitor names brand names, company names, product names and variations.
- Quantify your audience – who has a stake in your online reputation?
- Understand your goals – how are you going to measure the whether your reputation is improving?
- Specify your needs – what tools do you require and what sources do you need to monitor?
- How will you monitor? – what processes are in place to be alerted and respond to issues?
- Who will monitor the conversations? – who are you entrusting with managing and responding to online reputation issues?
- GP Sales Rep
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About Me
Craig Wilson a leading social media and online marketing consultant with a passion for effective inbound marketing. He is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:
1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.
Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.
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2 Responses to “Online reputation monitoring: The ultimate guide [infographic]”
Great info-graphic! Social Monitoring is a growing industry and is extremely important for any business. The major issue is finding the right people to monitor your brand.
Thanks so much for sharing, we’re glad you found our infographic valuable!
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