Nine ushers series online
10Apr08

Source: Lara Sinclair, The Australian

THE
Nine Network has broken ground for downloads, promising the first four
episodes of medico-legal drama Canal Road online before on-air
broadcast.

While other networks have placed single
episodes of comedy and current affairs programs on the net, Nine is the
first to launch multiple episodes of a local drama at once.

The first two episodes of Canal Road were slated for Ninemsn this
week, ahead of the show’s TV launch next Wednesday. The next two
episodes will be available next week.

Nine has experimented with downloads and "catch-up TV services",
making episode one of Sea Patrol available three days before its launch
last year.

Ten has traditionally been more receptive than its rivals to making
content available online, using YouTube to distribute episodes of Thank
God You’re Here.

Content from The Chaser, on the ABC, has similarly been widely distributed on the net.

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