Nine is stuffed for the year….
15Mar09

National TV ratings week ending 14 March 2009

Source: David Dale, Sun Herald blogs

Having two hit shows is not enough. Underbelly wins Monday night for Nine, and Two and a Half Men performs well every night, but Seven has fallen into the comfortable pattern of averaging 29.4 per cent of the prime time audience, while Nine manages 27.8, Ten 21.5, ABC 16.0 and SBS 5.3. The only difference this week will be a rise for the ABC, thanks to the arrival of The Gruen Transfer. Lets call it now: Nine is stuffed for the year.

1 UNDERBELLY: A TALE OF TWO CITIES Nine 2,269,000
2 PACKED TO THE RAFTERS Seven 1,817,000
3 SEVEN NEWS – SUN Seven 1,602,000
4 BORDER SECURITY Seven 1,548,000
5 FIND MY FAMILY Seven 1,545,000
6 SEVEN NEWS Seven 1,468,000
7 RSPCA ANIMAL RESCUE Seven 1,416,000
8 NCIS Ten 1,412,000
9 SEVEN NEWS – SAT Seven 1,345,000
10 AUSTRALIA’S GOT TALENT Seven 1,344,000
11 CRIMINAL MINDS Seven 1,337,000
12 CUSTOMS Nine 1,334,000
13 TRIPLE ZERO HEROES Seven 1,334,000
14 ADULTS ONLY 20 TO 1 Nine 1,317,000
15 BETTER HOMES AND GARDENS Seven 1,316,000

Popularity: 1%


4 Responses to “Nine is stuffed for the year….”

Hi Craig,

Agreed – unless there’s a miracle (or a surprise US-sourced hit) for Nine, Seven’s going to walk it, albeit leaning heavily on the Rafter family.

But the other part of the story is Ten – I know they target a younger demo, which works as a niche sale, but take a look at the list above. Just one show in the top 15.

I think I’d still (just about) rather be in Nine’s shoes than Ten’s…

Cheers,

Tim – Mumbrella

Comment by Tim Burrowes on March 16th, 2009

[...] Sticky Advertising’s Craig Wilson predicts Seven will walk the ratings year Read more »If you don’t like it, switch it offIt’s making a mountain out of a molehill. Retargeting is not the biggest threat facing the publishers whatsoever – it’s more of an add on than a replacement. [...]

Comment by The TV war is over already | mUmBRELLA on March 16th, 2009

Nine stIS stuffed, indeed; Sir frank must be rolling…

Comment by jim cummings on March 16th, 2009

[...] about the TV ratings year: “Let’s call it now: Nine is stuffed for the year.”[Read the original]Nine doesn’t need us to sing its praises, but it leads in all three key demos year-to-date, [...]

Comment by Tuesday March 17 2009 « Mediaweek Podcast on April 4th, 2009

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