Nine drops behind Ten in ad market
29Jan08

Source: Jane Schulze, The Australian

THE
Nine Network has for the first time the lowest advertising revenue of
any Australian commercial TV network, new figures reveal.

Figures
compiled by KPMG revealed Nine’s share of the national advertising
market for the six months to December 2007 was only 30.81 per cent -
the worst in its history.

That placed it behind a triumphant Seven Network (on 38.35 per cent) and Ten Network (30.84 per cent).

The
figures released by the commercial TV industry group Free TV Australia
also showed the metropolitan TV advertising market grew 9.03 per cent
in the period to $1.59 billion.

But the regional TV market was even stronger, lifting 10.8 per cent to $455.6 million.

Wtihin
the capital cities, the strongest TV advertising growth was recorded in
Brisbane where the market lifted 11.07 per cent to $274.7 million.

Nine’s
woes come as media scions James Packer and Lachlan Murdoch seek to buy
Consolidated Media Holdings – the media investment group which owns 25
per cent of PBL Media which in turn owns Channel Nine – for $3.3
billion.

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Posted under Television

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Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

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Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.