Newcastle TV ratings week 9 2008

3Mar08

Prime closed the gap a little more on NBN last week with just 2.0 separating the two stations in Newcastle. A week earlier NBN had a 2.8 point lead. NBN will be praying for the one day cricket to  go to a third game to  keep the numbers up for another week, as this has been the difference in the last two weeks. This year could be the closest we have ever been to seeing TV ratings figures in Newcastle reflecting the national mood. Traditionally NBN has seemed to enjoy a unique status that allowed it to perform well here despite the Nine network suffering nationally. Last week Seven just pipped Nine nationally and Prime has gone close in Newcastle. Has the "incumbent" legacy finally expired?

Most watched programs:
1    Underbelly    NBN    90000
2    The Force    PRIME    87000
3    Border Security    PRIME    87000
4    It Takes Two    PRIME    82000
5    NBN Evening News Monday to Friday    NBN    80000
6    Home & Away    PRIME    77000
7    Agatha Christie’s Miss Marple    ABC    75000
8    A Current Affair    NBN    74000
9    All Saints    PRIME    74000
10    Today Tonight    PRIME    72000

Station ratings:
                Week 9 2008    Week 9 2007    Prog 2008    Prog 2007
NBN                29.9                32.2                31.2                34.0
PRIME             27.9                28.0                26.8                28.1
TEN                17.5                16.9                17.7                15.6
ABC                17.3                17.3                17.4                16.9
SBS                   7.4                  5.7                  7.0                  5.4

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