Its been almost 6 months since the last Newcastle radio survey results were published and a lot has happened in that time. Here are some of the changes that have taken place:
- Richard King was removed from the 2HD Drive show and replaced by an extended Talkin’ Sport relay.
- Mike Rabbitt left 2HD Saturday morning show.
- Pete Davis announced he was leaving the 2HD afternoon show.
- NEWFM juggled their line-up and continued to tweak their sound.
- Don Mayo left NEWFM Breakfast.
All in all its been a tumultuous period for the twin broadcasters at Sandgate and Survey 1 was going to be crucial in cementing the changes that have been made. It was also the first full Survey for NEWFM under the Guy Ashford and Steve St John leadership.
So what did the Newcastle radio listening market think? Here are the results:
2HD went down 1.6%,
KOFM went down 1.0%,
NEWFM went down 0.6%,
NXFM went down 0.2%,
ABC1233 increased 0.9%
and 2JJJ had the biggest increase of 1.3%.
In the crucial breakfast shift Steve & Kim on NX are the leaders, David & Tanya on KO are second, Luke Grant on 2HD has lost more ground and just holds on to third, Aaron Kearney on ABC1233 is fourth, 2JJJ fifth, and Steve St John & Meryl on NEWFM are sixth with the lowest rating breakfast in NEWFM history.
Station shares: Cumulative Breakfast
Station This Last +/- Audience Shares
2HD 13.2 14.8 -1.6 86000 14.1
KOFM 17.4 18.4 -1.0 135000 19.1
NEWFM 5.8 6.4 -0.6 83000 4.6
NXFM 20.4 20.6 -0.2 178000 20.2
ABC1233 11.3 10.4 -0.9 93000 13.5
2JJJ 8.4 7.1 1.3 68000 7.2
Interestingly the biggest winners of the Survey are two non-commercial broadcasters, ABC1233 & 2JJJ. Of course, NXFM and KOFM are very pleased to be holding their overall positions, although might be a little concerned by a large drop in Cumulative audience by KOFM.
NEWFM & 2HD are trying to look on the bright side of these results, reassuring everyone that they are still in a rebuilding phase. Time will tell and the 2nd Survey over Winter will likely make or break a few reputations.
WHAT DO YOU THINK?
Give us your feedback on the latest Newcastle Radio Survey results. What do you think will happen in Survey 2? Any brave predictions?