Must read report: Outlook for Australian Social Business 20126Mar12
by Craig Wilson
When it comes to social media in Australia there are plenty who talk the talk but only a handful who really know their stuff.
Gavin Heaton is one of the few who have respected experience and knowledge in this field. His long-running and very popular blog Servant of Chaos, his collaborative Age of Conversation books and his mentoring of numerous social marketers is testimony to Gavin’s standing in the online community.
Gavin has just released The Outloook for Australian Social Business 2012 as an e-book. It contains a tons of excellent information that every modern marketer should know.
I highly recommend visiting the website and downloading the report.
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About Me

Craig Wilson a leading social media and online marketing consultant with a passion for effective inbound marketing. He is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:
1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.
Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.
Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.
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2 Responses to “Must read report: Outlook for Australian Social Business 2012”
Thanks for the tip, Craig. Just purchased it and reading now. Every business needs a social plan in this the and age to remain relevant. I’m convinced that this is the Age of Social Business.
Iggy
Thanks Craig … I must admit that the results of the survey srprised me a little – but I look forward to expanding it in the months ahead!
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