Channel 7 has announced a third channel to be named 7Mate. The station will be squarely focussed on the male 16 to 49 demographic with a range of shows like Family Guy, American Dad, 30 Rock, How I Met Your Mother as well as more as the much maligned Jersey Shore and Punk’d.
The big question is how Seven’s regional affilliate, Prime, will react. When Seven launched their second station 7TWO , Prime took quite a while to respond, allegedly due to unhappiness over the name not being suitable for affilliates.
Will it be called Prime-mate?