Monkey business at Prime?
20Aug10

Channel 7 has announced a third channel to be named 7Mate. The station will be squarely focussed on the male 16 to 49 demographic with a range of shows like Family Guy, American Dad, 30 Rock, How I Met Your Mother as well as more as the much maligned Jersey Shore and Punk’d.

The big question is how Seven’s regional affilliate, Prime, will react. When Seven launched their second station 7TWO , Prime took quite a while to respond, allegedly due to unhappiness over the name not being suitable for affilliates.

Will it be called Prime-mate?

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Posted under Television

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.
4. URBAN INSIDER - online magazine.

Media Hunter is a forum for exploring modern media, marketing and start-ups and how and these rapidly evolving areas affect the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig is regularly invited to speak on media issues, especially social and digital media, at various events around Australia. He was a speaker / panelist at the 2009 and 2010 Australasian Media and Broadcasting Congress and has addressed conferences for some of Australia's leading organisations on topics ranging from Search Engine Optimisation, the changing media and marketing landscape and inbound marketing.