Media and marketing news crisis roundup
9Oct08

As the economy goes down the gurgler, here is some of the news and discussion around Australia and the world:

Labor governments blamed for radio ad dive – A DISASTROUS quarter of advertising revenue falls in Sydney radio has sent the overall radio ad market into a tailspin.

Fairfax’s finest line up to leave Sydney Morning Herald – SOME of the longest-serving reporters at Fairfax Media’s Sydney flagship newspaper, The Sydney Morning Herald, will be told from today whether their applications to be made redundant have been approved.

Telstra will roll out broadband despite crisis – THE global financial crisis would not diminish Telstra’s ability to fund the roll-out of a $10-$15 billion national broadband network.

Fairfax cutbacks chilling: ex-editor – A FORMER editor of The Age newspaper, Michael Gawenda, has described as “chilling” recent editorial cuts announced by Fairfax Media, saying it is a failure of imagination and commitment that the company is going down “the slash and burn path”.

Online Ad Spending Slows – Growth Could Be Below 10% for the First Time Since 2002

ZenithOptimedia Cuts 2008 U.S. Ad-Spending Growth – Revises Forecast Down to 1.8% From 3.5%, but Is Optimistic About Developing Markets

About Me

Craig Wilson - the Media Hunter

Craig Wilson is managing director of Sticky, a digital agency based in Newcastle, Australia that has evolved to encompass:

1. Sticky Advertising
2. Get Sticky - Inbound Marketing
3. NLYZR - a website analytics and SEO service.

Media Hunter comments on the rapidly evolving media landscape and how it affects the media, marketers and consumers.

Craig is a contributor to the collaborative series of world-wide marketing books The Age of Conversation 1, 2, 3. He contributes to Marketing Magazine and Digital Ministry and is often called on by media to comment on industry news. Craig was a speaker / panelist at the 2009 Australasian Media and Broadcasting Congress.