Measuring influence

I just learned that Mediahunter is ranked as one of the Top 150 Social Media Blogs in the World according to eCairn. Apparently this site is ranked 98th based on their formula of measuring various links:

  • differentiating blogroll versus direct links,
  • weighting the links based on the influence of the «source»,
  • weighting more reciprocical links,
  • counting links at blog or post level.

eCairn say, “The list is subjective and brought few questions and surprises – btw influence is subjective. It’s actually the list of influential bloggers in the social media marketing community more than a list of social media marketing blogs.”

That’s the interesting thing about online compared to other areas of influence. In most cases influence is hard to measure and opinions often come into play. But links are the major currency online. They determine your Google PageRank and a large percentage of your traffic. Links are a vote for your site, and hence a relevant measure of influence.

Quite rightly, the leading bloggers on this list are the heavyweights of industry. Chris Brogan, Jeramiah Owyang, Brian Solis, Seth Godin and David Armano are all there. These are people I read every week so its not surprise to see them there.

Australia has surprisingly fewer names on this list than I would have expected. Gavin Heaton is our highest ranked blogger here, and once again that’s no surprise to me. I read Gavin’s blog a few times a week and link to it often, as do many others obviously.

But there is once common denominator amongst these top bloggers (that doesn’t include me) – these guys all produce great, thought provoking content week-in, week-out. Their influence might be measured by links, but its created by sheer quality.

Posted under Social Media, Weblogs

Written by Craig Wilson

One Response to “Measuring influence”

Thank you Craig for this superb article. ;) Links are like online gold, with each click representing another level of engagement. If other people are sharing your link they’re inviting their online community to join your community. They’re more or less showing that they vouch for you. The more people that vouch for you, the larger your community will grow. But as you said, it really comes down to content. If you’re engaging and interesting, the audience will come in time and your influence will be recognized. Please take a look at our community case study report where we talk about the challenges and outcome of community building. :)

Comment by amy on October 6th, 2010

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