A few years ago it occurred me that digital media had enabled transition for marketers that allowed them to become their own media outlets, to engage their audience directly and bypass the traditional media outlets. I have subsequently posted extensively on the subject here on Media Hunter.
So naturally I am thrilled when venerable industry watchers like AdAge concur with this theory.
Recently AdAge editor Jonah Bloom gave a speech saying
the marketer has become the media owner…the job of the agency is going to morph into bringing their expertise to bear to help marketers build channels that connect them with potential customers and continually reward the customers who come back with new valuable information.
I couldn’t agree more. A new age of marketing is upon us. You can watch the short video with Jonah Bloom’ speech here.